Sell Pizzas By Cellphones? This Can Be A Great Marketing Tool! -- Part 2

Aug. 25, 2009 - PRLog -- Part 2: Sell Pizzas By Cellphones? This Can Be A Great Marketing Tool!

This article continues "Part 1: Sell Pizzas By Cellphones? This Can Be A Great Marketing Tool!," now we are about to discuss here how mobile phones can be used to market a much larger audience. Learn how you can properly use mobile marketing to double your sales, make customers come back and have an edge over your competitors.

Embedding Google Maps on your website

To simply add your business to Google Maps:
• Visit the Google Local Business Center “Add/Edit Your Business” page.
• Before registering your business, make sure that it isn't already listed. Avoid duplicate listings by searching for your business name within your city.
• If you can see that your business is already listed, click “Claim Your Business” but if not, carry on with the procedure of adding a new listing.
• You have the option to receive your personal identification number, either by phone or by mail. This PIN must be entered into the account before listings are activated, which can take up to a month.
• Landing pages are a good way for providing your customers an interactive means to map their way to your location. To locate you, all they have to do is click on a link within your Web site and they are taken to an accurate road map with directions.

Profiting from all of these hard work

Mobile marketing is not an island; today it's all about the multi-channel approach. If you want to effectively communicate with your current and prospective customers, integrate your mobile marketing strategy with traditional printed posters, menus, ads and other aspects of online and email marketing.

Combine your mobile community with your other marketing community, don't consider it as something you run alongside.

As an example, sending a piece of direct mail about the latest special offer puts something physical in the hands of the consumer but won’t guarantee that it’s available to them when they need it. Consider delivering coupons to customers on their mobile devices, where they are stored and ready to use. Use the traditional flyer to let people know about your text messaging services, for example by offering short code addresses to get them started.

By adding the mobile messaging component, you can expand your marketing reach to the multi-tasking, on-demand generation that would be otherwise have tuned out or away from traditional media.

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With over 20 years of experience in restaurant point of sale the author of this article is the Customer Relations Vice-President at http://www.pos-for-restaurants.com -- helping you use your Restaurant POS technology to be more more efficient and more profitable.

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