All natural sushi company promotes benefits of brown rice during National Rice Month

Sept. 4, 2009 - PRLog -- Purists may prefer their sushi made with white rice, as it frequently is in Japan.  But Genji’s “Go With the Grain” campaign in September will highlight some of the nutritional benefits brown rice has over white rice, to entice customers to make a healthier choice, even if it means breaking with tradition.

When rice is harvested, it is brown, as it still has its husk and the nutrient-rich layers which surround the core of the grain.  Brown rice is husked, but it is not milled or polished, leaving these layers relatively untouched.  In order to make white rice, the nutritious aleuronic layer is removed and polished away, leaving a white rice grain which many prefer, although it has been stripped of many of its nutritional properties.  

Genji wants more of its customers to know that choosing brown rice over white may benefit their health.  Compared to white rice, brown rice has 100% more dietary fiber, 67% more vitamin B3, 60% more iron, and 100% more essential fatty acids.  

Genji is offering a 20% discount on 3 of its most popular 12 piece brown rice “Value Items,” to encourage customers to “go brown.”  Most brown rice items retail for 50 cents more than the white rice version.  Genji hopes the additional discount will help make trying brown rice even more appealing.

During the promotion, all brown rice items will carry a “go with the grain” sticker with a heart on it, and in-store signage will include banners with an FDA-approved statement supporting the campaign, which reads:   “Diets rich in whole grain foods, such as brown rice and other plant foods, and low in total fat, saturated fat and cholesterol may help reduce the risk of heart disease and certain cancers.”  

Background on Genji, Inc.:

Established in 1997, Genji, Inc. is dedicated to providing “quality of life” by serving the finest
quality sushi and Japanese fusion cuisine in a grab-and-go style. Our sushi bars are located within 100 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. We strive to contribute towards healthier food consumption habits on a global level. Our sushi bars offer a variety of delectable sushi items: including all-vegetable sushi, fresh raw fish sushi, and tasty cooked seafood sushi.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

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Genji is an all-natural sushi company in the U.S. preparing fresh sushi daily in Whole Foods Markets. We use all-natural ingredients with no preservatives, flavor-enhancers (MSG) or artificial food coloring.