Rally4Life Tri-ing to save lives

Sept. 3, 2009 - PRLog -- For Jennings-Bates, the task is simple... leave no option available for failure. “When we
looked at this task, it was clear that from a driver standpoint, I had to ensure that I will
be in the peak physical and mental state possible for the start of the Dakar”. At Pinnacle
Elite Athlete (http://www.pinnacleelite.com), in Kelowna BC Canada, Jennings-Bates
trains with his strength and conditioning coach, Leanne Manlove, who designs him a
program that will take him to the ultimate level of conditioning required for his event,
which will see him in the cockpit of a Bowler Nemesis for 15 days for 16-18 hours per
day. “For us, this was a unique and exciting challenge. Mark spoke to us about the
rigours of surviving this race and we have designed a program that will give him the
best option for success in the Dakar” added Manlove. Jennings-Bates, as part of his
training has just finished his first triathlon race at the Kelowna Apple Triathlon along with
1400 other athletes and will partake in one more end of season triathlon race.

Extance, on the other hand is continuing to keep himself “bike fit” by pushing his body to
the limit in 24 hour endurance races, most recently the 24 hour Dawn to Dusk enduro in
North Wales... “having competed in the Dakar several times, I know what it takes to get
in shape and stay there, and for me, this is it” said Extance, co-driver for the team. “I
had the opportunity to enter the event with my son Adam and didn’t delay”.

Aside from being so successful as Britain’s top rider in the Dakar, Mick also runs the “Honda Mick Extance Offroad Experience” training riders in preparation for offroad challenges.

At the same time as preparing physically for the arduous task the team is busy with
logistics, arranging commercial partnerships, filming a documentary for multi-platform
distribution and on September 19th, showing up at Castle Coombe's very popular
Rallyday to give the Bowler Nemesis a run in front of the crowds. “We are looking
forward to making some new friends and getting to know some of the Dakar and Bowler
fans. From what I have heard, Rallyday is a great experience and it will be a privilege to
be present at such a prestigious event” said Jennings-Bates

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Contact:
Drew Bowler
drew@bowler-offroad.com

Mark Jennings-Bates
mark@rally4life.org

www.Rally4Life.org

About Bowler Offroad:
Bowler Offroad is the manufacturer of off road racing vehicles based on the Land Rover
Defender, Discovery and Range Rover chassis. The company is located in the village of
Hazelwood, near the town of Belper in Derbyshire, in the United Kingdom. The company was
founded by Drew Bowler who originally designed and produced the Bowler Tomcat which
evolved into the Bowler Wildcat. In December 2007 the manufacturing rights to the Wildcat were sold by Bowler to Qt Services, to provide support to existing Wildcat owners while Bowler
concentrated on production of their newer vehicle, the Bowler Nemesis.

About Mark Jennings-Bates:
Since he was a teenager, Mark Jennings-Bates, one of Western Canada’s top rally competitors has been drawn to adrenaline adventures. After emigrating to Canada in 1988, Mark has been actively involved in adventure pursuits including climbing, paragliding, dog sledding, sailing, Himalayan mountaineering and now rally driving. He has always enjoyed the opportunity to be completely focused on a singular goal in these types of adventures. Mark is also successful Realtor in the Okanagan area of British Columbia.

About Mick Extance:
Google his name and you will find all you need to know about Mick Extance from his shoe size
to his favorite food and of course his amazing history with bikes. Mick has achieved so much in his lifetime and he is THE most successful British Dakar rider. The Dakar is known for being the hardest rally in the world covering 9000km across some of the toughest terrain on the planet. Mick however, is not content with being the first Brit across the finish line on his last three attempts. Mick’s goal for January 2011 is to be the first British entrant to have ever finished the Dakar on a motor bike and subsequently in a car.

About DAKAR:
The DAKAR began in 1977, when Thierry Sabine got lost on his motorbike in the Libyan Desert during the Abidjan-Nice Rally. Saved from the sands in extremis, he returned to France
promising himself he would share his fascination in this area with as many people as possible.
He proceeded to come up with a route starting in Europe, continuing to Algiers and crossing
Agadez before eventually finishing at Dakar. Due to political instability in Africa, the Dakar was
run in South America in 2009, the first time the race took place outside of Europe and Africa.
Since then, the Paris-Dakar has never failed to challenge surprise and excite. Over the course
of almost thirty years, it has generated innumerable sporting and human stories. The rally’s
history and stories are testament that the Dakar is above all else a sentimental and emotional
affair. The competitors are most attached to this dimension. More information and previous
DAKAR winners can be found at: www.dakar.com

About Rallyday:
Conceived and evolved by rally enthusiasts, Rallyday is an annual show which gives visitors a
chance to enjoy the spectacle of seeing a wide range of rally cars, and rally stars, in an open
and spectator friendly environment. It comprises live action on the track with static displays in
the paddock, and has something to offer everyone from the rally enthusiast to a family looking
for an enjoyable day out.

On track action comes in the form of professional driving demonstrations, track sessions, rally
car rides, circuit parades and a feature rally car stage. Off track there are a host of displays
where visitors can have a close look at some of the worlds most iconic rally cars, which have
made rallying history through the years. www.rallyday.com

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Bowler Offroad Dakar Team supporting Canada's First anticipated entry into the Dakar Rally combined with a $4MM fundraising campaign to save 200,000 lives