New Online SIPP introduced to 100,000 on Facebook

Oct. 13, 2009 - PRLog -- The innovative new online Self Invested Personal Pension (SIPP) from BrilliantWithMoney has been introduced to 100,000 Facebook users in the past week.  

Following its launch on the 5th of October, Informed Choice (the firm of Chartered Financial Planners behind BrilliantWithMoney) embarked on an online advertising campaign utilising online social media.  The Facebook advert was delivered with a tight demographic focus, with an analysis of responder demographics showing particular interest from men and women in the 35-44 age group.

Informed Choice managing director Martin Bamford commented:

“We have been delighted with the initial response to our new online SIPP.  The Facebook advertising campaign just goes to show how effective online social media can be.  It should also dispel any myths about the age profile of social media users.  

“Social media outlets like Facebook enable us to closely target a specific demographic and ensure our advertising budget is used effectively.  Because the BrilliantWithMoney SIPP is a really online SIPP, it makes sense for us to use Facebook and other online social media websites to spread our message about online functionality, wide investment choice and complete transparency of charges.”

The BrilliantWithMoney SIPP is low-cost, entirely transparent, offers a complete range of collective investment funds and competitive interest rates on cash; but is entirely web-based.  The online application process enables customers to open a SIPP, transfer existing pensions and set-up pension benefit options without resorting to a paper application.  Users can manage their SIPP funds online through a single-sign on process with the investment platform.

BrilliantWithMoney is the personal finance information, guidance and implementation website from Informed Choice, launched in July 2009 as an online centre for consumer understanding of increasingly complex financial and money management matters.  It utilises online social networking to enable users to share content with their friends, family or colleagues, as well as creating a community of likeminded visitors.
Contact details for further information:

Nick Bamford, Chief Executive, Informed Choice Ltd
T: 01483 274566
M: 07789 697760
E: nick@icl-ifa.co.uk

Martin Bamford, Site Editor, BrilliantWithMoney
T: 01483 274566
M: 07736 444319
E: martin@icl-ifa.co.uk

Notes for editors:

Informed Choice Ltd (www.informedchoice.ltd.uk) is a firm of Chartered Financial Planners, working with individuals, trustees and small business owners to help them to build, manage and protect their wealth.  They are the only firm of Chartered Financial Planners to win the Gold Standard for Independent Financial Advice at the Gold Standard Awards 2008.

Informed Choice has a long history of innovation in retail financial services, after becoming the first IFA firm to utilise podcasting technology as a marketing communications tool.

BrilliantWithMoney (www.brilliantwithmoney.co.uk) is the new personal finance information, guidance and implementation website from Informed Choice.  Launched in July 2009, it aims to become the first port of call for UK Internet users on any aspect of their personal financial planning or money management matters.

The SIPP provider is Gaudi Ltd (www.gaudiltd.co.uk), the first third party Self Invested Personal Pension (SIPP) administrator to create a fully online SIPP platform which allows a collaborative approach between the investors, administrator, investment houses and service providers.

The Gaudi system, which harnesses the power of Web 2.0 used by collaborative online communities such as Facebook and Wikipedia, eliminates the need for any re-entry of data and virtually removes paper from the pension saving process.

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Informed Choice Ltd is an award-winning firm of Chartered Financial Planners working with individuals, trustees and small business owners to help them to build, manage and protect their wealth.