Lead Generation: Two Wrongs Make Another Fiasco

Oct. 14, 2009 - PRLog -- Brattleboro VT.So, you're online and you want to make a ton of money overnight, right? You need to step back and check yourself, my friend. It's not going to happen. You can absolutely, positively make a lot of money, but you have to do things right. And, if you make two fatal mistakes, you'll probably never succeed.

The first mistake is to neglect lead generation. You may not think this is imperative, and that's understandable, with all of the "get-rich-quick" programs out there. They have attractive young men and women convincing you that you don't have to do a thing, that you can get rich while you sleep, and that they'll do all of the work for you.

Don't believe them!

Your first goal online... always and forever... should be lead generation. You need a list of people with like interests to send good information to so that they come to know, like and trust you. This is how you make sales online. Without the trust, people are naturally skeptical, and you'll find it very hard to make any money at all.

You have to set up a squeeze page and send traffic to it. You need to put an opt-in box in every place you are able, such as at the top of your blog, on your profile at MySpace, on a Facebook fan page, and anywhere else it makes sense to do so. You should look for lead generation opportunities everywhere. And be building that list and your relationship with them.

So, that's the second mistake -- not keeping your list happy. You need to give them things. Send them great information or cool tools that they can use in their own businesses. And you have to be sure that whatever you send to them is within the realm of your niche.

For example, if you're in the quilting niche, don't send them information or offers about Internet marketing. They won't be interested, and what will happen is that many of the people on that quilting list will just unsubscribe. You'll have to start gaining their trust all over again.

Having a big list is great because, even when the economy is in a downturn, you'll still make money. Some of the people on  your list will still have jobs that they're interested in getting away from and will spend money if you can help them to do that. Or, they have a hobby that they'll pursue no matter how bad things get. You just have to decide who you want your list to be and then do everything you can to start growing it bigger and bigger and bigger.

Lead generation is the most important activity you must pursue as an Internet businessperson. The easiest and fastest way to learn about growing your list is the ListBuilding Club. With our step-by-step video training, we can teach you what you need to know to be successful online. Visit http://listbuilding.com and become a member today!

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Founded in 2004, Overcome Everything, Inc. began when Tellman Knudson founded List Crusade. Since then, the corporation's most popular site has become The ListBuilding Club, where new Internet marketers quickly learn to build a solid online business.