AbsolutelyNew Launching 10 Inventive Products in PETCO Stores

Oct. 21, 2009 - PRLog -- SAN FRANCISCO—The nation’s 70 million+ households with pets will soon have access to a new collection of inventive products designed for dogs, cats and their people: AbsolutelyNew, Inc. today announced it will launch 10 original pet products into stores nationwide by November 9.

The company, which brings independent inventors’ best ideas to market, will first introduce the collection in popular pet chain PETCO. The items will be prominently featured on displays in hundreds of PETCO’s larger stores.

The collection includes:

• Gentle-Tug™ leashes ($16.99-$19.99) feature an extra stretch panel that absorbs sudden pulls, to reduce risk of injury to animal or person. Each also has a secondary traffic control handle to keep a dog close when desired. PETCO will carry four models. Invented by W. Campbell.

• Scoop ‘n Bag™ scoops ($19.99) have waste bag storage built into the handles to make litter box or yard clean-up a breeze. Scoop heads also pivot for multi-angle pick-up. PETCO will carry two models.

• Power Leash™ weighted exercise system ($49.99) marries the retractable leash with balanced hand weights for working out while walking a pooch. Half-pound weights can be added or removed to serve individuals’ needs. More: offers breakthrough leash control via AbsolutelyNew’s newly developed double-action trigger; holds waste bags and keys in a small storage compartment; provides added night safety via reflective piping. Invented by P. and N. Benson.

• Jump Stopper™ adjustable control aid ($24.99) safely trains a dog to stop jumping. Just slide the aluminum rod along an included 4-foot leash and apply gentle downward pressure—the positive, humane technique means no more choke chains or harsh verbal commands. More: length adjusts to fit different people and dogs; ergonomic easy-grips provide firm control. Invented by J. Keever.

“We’re thrilled to advance these latest and greatest pet products into stores nationwide,” said Richard Donat, AbsolutelyNew’s CEO. “We believe this introduction will be good for our inventor partners, our retail partners and pet lovers everywhere.”

The company plans to significantly expand its assortment of inventive pet products and grow its distribution into additional leading retailers in 2010.


Additional resources
• Print-quality product images: www.photobucket.com/absolutelynew
• Editorial samples: available upon request

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AbsolutelyNew is the consumer goods company that partners with inventors to launch breakthrough products. The company’s Science+Technology Division also helps innovators launch new devices and technologies into businesses. Products in AbsolutelyNew’s portfolio span a range of categories and can be purchased in stores and catalogs, online and on TV. Headquartered in San Francisco, AbsolutelyNew is privately held with venture capital backing from Artiman Ventures. For more information, visit www.absolutelynew.com.