Gini & Jony In Association With Bajaj Allianz Launches ‘groovy T-shirts’

Nov. 13, 2009 - PRLog -- Pune: GINI & JONY, a premium children’s apparel company active for the past 30 years today announced the launch of “Groovy T-shirts” a limited edition T-Shirts range in association with Bajaj Allianz. This limited edition range of apparel, having specific messages focusing on securing a child’s future endorsed on them. This range of t-shirts was unveiled by Ekta Choudhary, Pantaloon Femina Miss India 2009 at a press conference in Mumbai. As part of this campaign, Gini & Jony will be giving 10,000 ‘Groovy T-shirts’ to the lucky winners of the ongoing radio contests.  

The ‘Groovy T-Shirts’ will also be available at all Gini & Jony outlets across the country from 14th of November. The t-shirts are available in 2 colors and 4 cool text options, which go well with the children in the age group of 4 to 14 years.

Speaking on the strategic tie-up, Mr. Akshay Mehrotra, Head – Marketing, Bajaj Allianz, says, “We are happy to announce that Gini & Jony, India’s leading brand for kids apparel has launched a new range of ‘Groovy T-shirts’. Gini & Jony expresses your child's freedom with garments that are designed for a happy, healthy, active, adventurous life. This exercise not only helps us connect directly with the kids but also provides us a platform to connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a medium to educate masses about the importance & need of child insurance.

Responding to the tie-up, Mr. Anil Lakhani, Director, Gini & Jony said, “It gives us immense happiness in associating ourselves with Bajaj Allianz. Bajaj Allianz's aggressive strategies & our broad customer base will complement each other in achieving milestones. We hope this association is just the beginning for a longer alliance with Bajaj Allianz.”

Previously, no other financial services company has ever tried to implement such a direct approach to its customer base, and this is a path breaking move by Bajaj Allianz in terms of forming this tie up with Gini & Jony. With respect to a retail chain engagement, this is an innovative move for Gini & Jony as well, as it shares equal concern for upbringing of a happy child.

About Gini & Jony:

Gini & Jony Ltd. was founded by the Lakhani brothers in 1980. Over 30 years, the company has emerged as a brand with a strong identity, progressive management and dynamic growth. We manufacture, distribute and retail merchandise for Kids in the age group from 0years to 16 years. Gini & Jony a flagship brand of the company enjoys top of mind recall. We have strong brands to offer from our portfolio, both in-house and those from International alliances.

Our alliances with UCB , Puma & Levi`s in combination with our extensive reach and 30 years of experience in Kids wear has helped to provide world class quality & International fashion to Indian Kid`s. We focus on providing complete head to toe solution in kids fashion ranging from apparels, shoes, accessories and much more.

About Bajaj Allianz

Bajaj Allianz is one of the leading Private Sector life & general insurance companies in India . Bajaj Allianz is a union between Allianz SE, the world’s leading insurer and Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited, one of India ’s most respected names). Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth over a Trillion Euros (over Rs. 55, 00,000 crores). At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by offering you customized products with transparent benefits supported by the best technology is our business philosophy. Bajaj Allianz began its operations in 2001 and today has a pan-India presence with over with offices and presence in over 1100+ towns in the country. The companies have been constantly expanding its operations to be close to their customers.

Bajaj Allianz Life Insurance has developed insurance solutions that cater to every segment and age-income profiles. Currently Bajaj Allianz has a strong product portfolio of over 30 flexible products and caters to all kinds of customer needs from ULIPs to Child plans, from group insurance to health insurance. Bajaj Allianz General Insurance is one of the leading private general insurance companies in India and is offering various general insurance products like motor insurance, home insurance, health insurance and also unique insurance plans such as wedding insurance, Event Insurance, Film insurance. Bajaj Allianz General Insurance has received a rating of “iAAA”, which is the highest rating for claims paying ability from ICRA Limited (an associate of Moody’s Investors). This rating has been affirmed for the last two years consecutively.

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