DNA Based Perfume Creates Media Frenzy over Michael Jacksons' Hair; but it's About Exclusivity

Dec. 3, 2009 - PRLog -- DNA based Perfume creates media frenzy over Michael Jacksons' hair.  The media has sensationalized the fragrance created from the DNA of the King of Pop, but the truth is the “Antiquity” fragrance collection is not solely about Jackson; its about a fragrance tribute to more than 150 of the world's most revered celebrities and notables that impacted history in one form or another,  including Marilyn Monroe, Albert Einstein, Elvis Presley and Kate Hepburn.

A DNA based perfume is the bigger story, as the latest in DNA science presents an exciting opportunity for the fragrance world as company My DNA Fragrance introduces the “My DNA Exclusive” fragrance line, a bespoke perfume, giving you the opportunity to bottle your DNA in an individual-specific composition of notes and accords.

Per Alan Boyle, MSNBCs Cosmic Log, “The venture does use the celebrities' DNA code, after a fashion, and it does translate that code into a customized scent recipe - so there's certainly no false advertising. The DNA that's used has absolutely no bearing on what a person smells like, and the DNA itself is not featured in the recipe.”

Carlton Enoch, the company's CEO first envisioned the concept of a DNA-based fragrance in the 1990s, but the only recent affordability of DNA testing and lower rates of skepticism concerning DNA in general has launched this concept into a full-scale trend frenzy.

Noted Authorities say:

“Perhaps the most uniquely personal brand available today is “My DNA Fragrance,” - Barry Silverstien, a 25-year advertising and marketing veteran and co-author of The Breakaway Brand. (McGraw-Hill)

Trendwatching.com named My DNA Fragrance amongst the hottest Status Story Conversation Starter brands.

“New Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal status stories." - Allyson Stewart-Allen, the world's leading authority on trans-Atlantic business, international marketing and working across business culture and Co-author of the first book on U.S. business, Working with Americans (Prentice Hall)

More information on My DNA Fragrance is available at http://mydnafragrance.com

# # #

The latest in DNA science presents an exciting opportunity for the fragrance world: the “My DNA Exclusive” fragrance line, with the opportunity to bottle your DNA in an individual-specific composition of notes and accords.

My DNA Fragrance creates biologically seductive liquid treasures that caress the secret desires of the mind, creating bespoke fragrance from your DNA genetic code.