New Lead Site, Franchisesforsale.Com, Goes Live

Dec. 3, 2009 - PRLog -- FARMINGTON HILLS, MI – The recent launch of FranchiseSforSale.com ushers in a new age in franchise lead generation websites. Based on the premise that what franchisors want is not more leads, but more franchisees, FranchiseSforSale.com focuses on producing quality, self-qualifying leads on a pay-per-awarded-franchise basis rather than a monthly or per-lead fee.

“As a franchisor myself for 14 years, I found that the number and quality of leads I got from online lead generation sites didn't match my expectations,” says site co-founder Richard Simtob. “Rather than being focused on cost per lead, I wanted to focus where I earned income--on new franchise awards.”

Franchise lead generation has undergone significant changes over the last 20 years. “We are in the middle of the shift towards a more candidate-controlled, technology-driven franchisee recruitment process,” says Joe Mathews of Franchise Performance Group in his article “The Future of Lead Generation: Six Big Changes which will Alter Franchising Forever.”

“With the proliferation of franchise opportunity websites, the franchise opportunity advertising market has become diluted,” says Mathews. “Franchisors are starting to recognize their systems for generating leads are breaking down.” He suggests, like Simtob, that lead generation needs to be structured to deliver franchisees, not just leads, and foresees “responsible and motivated franchise candidates can and will educate and qualify themselves if given the opportunity.”

FranchisesForSale.com does that by engaging the prospective franchisee and helping them through the process. “Our site is designed to educate candidates on the journey of exploring, researching, selecting and purchasing a franchise,” says co-founder Gail Parker. “We offer education, resources, and tools that today’s entrepreneurs and future franchisees expect to have.”

In addition, FranchiseSforSale.com promotes only top performing franchise brands that value the relationship with franchisees and are in growth mode. Only a limited number of brands will be accepted for the site.

FranchiseSforSale.com is a team of successful franchise development professionals who created the first content driven website that focuses on the franchise award process. FranchisesForSale.com is a resource for people who want to learn about the business of selecting and owning a franchise. Our goal is to connect people who want to own a franchise with the franchise business opportunity that best suits them. We do this by showcasing quality franchise brands that are looking to grow in specific geographic areas.  

Joe Mathews’ article is available on http://www.franchisesforsale.com/

Contact: Gail Parker
Phone: 888-903-7262
Date: December 3, 2009

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