Internet Marketing Agency Alert-Armed with Smart Phones Shoppers Squeeze Retailers this Holiday

Dec. 23, 2009 - PRLog -- Tech savvy shoppers have found that smart phones enable them to find the best deals in less time.  With today’s smart phone technology shoppers are scanning bar codes using their smart phone cameras to compare while in the store.  Using GPS on the smart phone enables shoppers to find discounts at nearby stores.  They can also get electronic coupons from their phones.

The simplicity of real time price comparisons creates competitive pressure for retailers which forces prices down for everyone.  Retailers that don’t keep their competitive edge sharp risk losing a sale to a rival even while the consumer is still in their store.

Three of the third party apps that help shoppers find the best deals are:

*Coupon Sherpa – uses a shopper’s location to find coupons for nearby stores.  No printer needed, just show the coupon at checkout.

*Pricegrabber.com lets shoppers compare prices and buy from web sites anywhere.
 
*ShopSavvy scans bar codes with a phone’s camera to check prices online.

Armed with these tools, retailers are forced to be more competitive. According to Nielson Company research, first time visits to the top ten coupon and reward sites rose 6 percent from October to November to 70.4 million.  A few years ago, savings.com listed coupons for 1,000 retailers and now has 4,000 retailers.   Sales to their site are expected to double to $200 million this year from last year.  According to a top internet marketing agency West Palm Beach retailers know that with this new technological trend, consumers are now in the driver’s seat.

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