Cut-It-Out Communications Announces New Online PR Program

Jan. 13, 2010 - PRLog -- Cut-It-Out Communications, Inc., a Westchester public relations agency specializing in online activities, today announced a new online PR program. It will include internal blogs, email newsletters and an inbound linking campaign to improve web site strength.  

Cut-It-Out Communications has adopted a new focus on internal blogs as a powerful tool for client publicity. These blogs, typically in the format “www.domain.com/blog,” reside on a company’s web site and can be modified with a wide variety of plug-ins to increase their functionality. They also help with inbound linking campaigns because anyone linking to the blog is also linking to an interior page on the client’s web site, also known as a “deep link.”  

Willy Gissen, President of Cut-It-Out Communications, said, "Deep links are particularly important for the Google ranking algorithm because they demonstrate value throughout the web site instead of just the home page. By emphasizing internal blogs, we are creating a plentiful source to create deep links on a regular basis.”  

Cut-It-Out Communications is also focusing on email newsletters as a method to drive traffic to a client’s web site, primarily by continuing the newsletter articles on new web pages. It also teaches clients how to create their own web pages in an efficient and non-technical manner.

The firm uses special tools to measure a client’s site strength based on a number of factors including the number of inbound links, deep link ratio, Google PageRank, directory listings and cache date. By utilizing its expertise in online activities, Cut-It-Out Communications improves a company’s site strength and online visibility to provide a new flow of business leads and tangible bottom-line results.

Mr. Gissen concluded, “Online public relations represents an entirely new approach to achieving publicity. Instead of pushing out your message, typical in traditional PR, you must attract people to you, using some of the methods in my company’s program. Online PR is an exciting new field and can provide a competitive advantage for nearly any industry.”  

For more information, please email info@cutitoutcommunications.com; visit www.cioediting.com; phone 914-723-7212; or write Cut-It-Out Communications, P.O. Box 495, Hartsdale, New York 10530.

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Founded in 2003, Cut-It-Out Communications is a Westchester public relations firm focusing on online activities.