Dynamic Pricing – the Tool for Innovative E-commerce

Jan. 21, 2010 - PRLog -- “E-commerce will become more individualized. For us, this can be seen in greater use of  dynamic pricing. This is a great chance for store operators to generate additional customer segments and increase sales,” according to Sirko Schneppe, Truition’s European General Manager.
The German-Canadian software company, subsidiary of CDC Software since November 2009, has been involved in realizing various price models and dynamic pricing in internet retailing for more than 10 years and belongs to the most experienced software providers globally in this segment.
Worldwide leading companies like DELL, Konami, Sears, L’TUR and Comet belong to Truition’s circle of customers. They all use the possibilities of dynamic pricing and utilize Truition’s On Demand E-commerce platform.  Online auctions, live shopping, B2B portals or B2B, shops can be individually combined and configured.
Ideally, dynamic pricing is oriented around groups of customers. Here Truition offers the possibility of showing and administering different prices for any given customer segment. The customer segments can be given any sort of access paramaters desired and receive an individual “look and feel” through the MicroSite concept.
With Truition software, it is also possible to show auction as well as fixed prices within a product display. Once the customer has chosen from the various offers, the customer can purchase auctioned products as well as those with fixed prices in the shopping cart with one purchase and one payment. The major international bank JP Morgan Chase utilizes the Truition solution in the form of a customer loyalty program.
Live shopping concepts, which give limited time offers, can also be easily implemented with the Tuition software solution. There are diverse configuration possibilities “out of the box” from planning a campaign to stock reservation.

About Truition GmbH:
Founded in 1998, Truition is the leading on-demand eCommerce platform for retailers and manufacturers. Powering more than 150 ecommerce sites in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. "Powered by Truition" sites include many of the most well respected brands in the world, such as Comet, SiriusXM Radio, Wolford, Fujitsu, Major League Baseball, Dell Financial Services, NFL and Continental Airlines. Truition is headquartered in Toronto, Canada, with offices in Boston and Jena/Germany.  Since november 2009 Truition is a part of CDC Software. Additional information on Truition is available at www.truition.co.uk

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