Jones Public Affairs Welcomes Digital Expert

Feb. 8, 2010 - PRLog -- WASHINGTON—Jones Public Affairs, Inc. announced today that Kathleen Wahlbin has joined the healthcare agency as a senior vice president.  A prominent usability expert, Wahlbin brings a wealth of knowledge about effective digital strategies that will be invaluable to the firm’s clientele.  She has extensive experience in engaging audiences and building strategic online communications programs aimed at reaching key stakeholders and influencers.

Prior to joining JPA, Wahlbin served as a senior vice president of Virilion, where she led the Account Management practice.  She was responsible for guiding the account management activities for clients such as Pharmaceutical Research and Manufacturers of America, Centers for Disease Control and Prevention, UNICEF and the American Academy of Pediatrics.  Before joining Virilion, Wahlbin was the CEO of RampWEB, a consultancy that helps clients turn accessibility requirements into communications opportunities for government agencies, contractors and multi-national corporations, as well as numerous American organizations that reach people online with disabilities.

“Kathy understands the ‘social’ part of social media,” said Carrie Jones, principal and managing director of Jones Public Affairs.  “More than ever before, people online are seeking health information and actively engaging in a dialogue.  Kathy’s expertise helps our clients reach the right audiences by using the right interactive platforms.”

In her new position, Wahlbin will lead the digital team, focusing on Web design and development, search engine optimization, social media strategies, accessibility and online reputation management.  

Wahlbin has spoken on Internet accessibility at national conferences hosted by leading trade and business organizations, such as Shop.org, Public Relations Society of America and the Outdoor Retailers Summit.  Wahlbin received a bachelor’s of science in mathematics and computer science from Trent University in Canada.

Jones Public Affairs offers a full-range of services, including media relations, digital media, advocacy relations, medical relations and policy outreach.

About Jones Public Affairs, Inc.
Jones Public Affairs is a D.C.-based firm, specializing in healthcare communications for non-profit, pharmaceutical and government clients.  As leaders in influencer relations, JPA uses a targeted approach to reach the stakeholders who drive change.  JPA is a woman-owned agency with a track record for designing and implementing strategic, results-focused campaigns.  More information about Jones Public Affairs can be found at www.jonespublicaffairs.com.

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Jones Public Affairs is a boutique healthcare public affairs agency dedicated to making a difference by developing advocacy/public relations plans that get results.