HiveFire to present webinar on Brand Relevance and Recurrence and Integrated Marketing Success

Feb. 10, 2010 - PRLog -- Cambridge, MA (February 10, 2010) – HiveFire (www.hivefire.com) announced today that Pawan Deshpande, the company’s CEO, will present a webinar entitled, “Brand Relevance and Recurrence, Your Keys to Integrated Marketing Success”, for the Online Marketing Institute’s All-Star Webinar Series (http://institute.onlinemarketingconnect.com/webinars/).

Online marketing and brand managers are often faced with the challenge of maximizing content relevance and recurrence with the primary goal of increasing marketing awareness and sales. This webinar will discuss tactical methods for increasing online content relevance and recurrence in order to improve the overall effectiveness of integrated marketing strategies.

“Online marketing technologies are changing both the way businesses communicate and the integrity of communication efforts,” said Deshpande. “In order to lead online discussions, businesses today must organize the most relevant information surrounding their industry on a recurring basis. This allows them to become trusted information authorities, and develop a brand identity as an un-biased knowledge provider.”

The presentation will define Integrated Online Marketing in the context of B2B Marketers, stressing the overwhelming task of gaining online information and search authority amidst many competing content sources. Through Content Curation – or identifying, organizing and sharing content for the benefit of prospects –marketers can establish brand authority and become industry experts by providing relevant, recurring information to prospects. Integrating automated organization and curation of relevant industry content with existing marketing strategies is providing organizations with powerful online visibility and increased B2B success by becoming a leader online.

HiveFire will also participate in the Online Marketing Summit 2010 (http://www.onlinemarketingsummit.com/), from February 22-25 in San Diego, California. The summit, hosted by the Online Marketing Institute, will provide attendees with actionable best practices for online marketing strategies such as social media, search, email and integrated marketing.

About HiveFire
HiveFire delivers a publishing platform that enables organizations to increase online marketing effectiveness, increase sales conversions and establish online thought leadership. HiveFire’s technology utilizes machine learning, natural language processing and information retrieval techniques to aggregate, process and disseminate relevant online content, on demand, quickly and continuously. By leveraging online news, blogs, and other dynamic content, customers easily create engaging industry and market-specific resource portals. Founded in 2007, the company is headquartered in Cambridge, Massachusetts with offices in Bangalore, India.

# # #

HiveFire delivers a publishing platform that enables organizations to increase online marketing effectiveness, increase sales conversions and establish online thought leadership.