Casings Provider Walsroder Packaging Unveils New Identity

Feb. 22, 2010 - PRLog -- Walsroder Packaging, a leader in plastic and fibrous casings, today unveiled a new brand identity as part of the company’s business transformation to increase awareness of their products and services to customers.  
The new brand identity includes a new brand vision, tagline, integrated marketing communications campaign and a website refresh (www.walsroderpackaging.com).  The catalyst for the new approach was the growing demand for consistent quality casings in the food processing marketplace.  Although Walsroder has been an international casings leader for over 80 years, their US marketing efforts have been minimal.  Having built a reputation as a quiet leader in the casings industry, Walsroder determined that it was the appropriate time to shine a spotlight on their capabilities; launching an identity that would represent the versatility of their offerings and highlight the relationship factors that have made them successful.
“The Walsroder company website has been totally redesigned to better serve the information needs of people looking for quality casings,” said Tom Meyers, General Manager, Walsroder Packaging.  “While our previous site was serviceable, we wanted to enhance the visitor experience. In addition, we are reaching out to the marketplace and raising our level of visibility to make companies aware that there are quality based choices out there,” Meyers concluded.
This marketing out-reach also includes new relationships with trade press and industry websites.

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Walsroder Packaging is a leading provider of plastic and fibrous food casings and for over 80 years has been a trusted casing supplier to the food industry. Centrally located in the Metropolitan Chicago area, Walsroder offers a national distribution network and is supported globally by the companies of CaseTech GmbH and Gerhard Peter GmbH in Germany and CaseTech Poland. For more information please contact Marggie.Paris@walsroder.com; 1-800-882-9987.