Boot Rebuilding Just Another Perk of Wesco Custom Made Boots

Feb. 26, 2010 - PRLog -- Scappoose, OR, February 26, 2010 -- West Coast Shoe Company, (Wesco®), a 92-year-old family-owned and operated maker of handcrafted boots, has released a much-anticipated DVD that illustrates their comprehensive boot rebuilding process. Much more extensive than a simple boot resoling or boot repair, Wesco completely overhauls each pair of boots, returning them to their brand new glory.

Wescos are built from the finest American-made materials and are built to last — but nothing lasts forever, especially when exposed to rugged conditions, as Wescos often are. After years of steady use, parts of the boots will inevitably show the signs of wear and tear and need to be replaced. Rather than buying a new pair, Wesco offers customers the option of having their boots restored to close to their original condition — for a bit over half the price of new boots. Sometimes customers need minor alterations to their foot measurements or resizing, and these changes can be made during rebuilding.

"Wesco boots are an investment, and by offering the option to rebuild the boots after they're past their prime, we're making sure customers get the most value possible," said Wesco President Roberta Shoemaker.

The DVD walks viewers through each step of rebuild process, from when the worn-out boots arrive at the factory to the final good-as-new result, and everything that happens to them in between. The heels, outsoles, midsoles and insoles are replaced; the shanks, counters, vamps, laces, and false tongues are changed out; and even the eyelets are rotated. The boot rebuild video can be viewed here: vimeo.com/9740653.

For nearly a century, Wesco has been manufacturing an array of outstanding American made footwear. Wesco boots are built to be tough enough to withstand the conditions of Oregon's timber camps or ride down the mean streets of Sturgis, and fashionable enough to walk the high runways of New York and Paris and light up the big screen in blockbuster films such as Ghost Rider, Terminator and The Aviator. Wesco has a worldwide reputation for quality, craftsmanship and a loyal customer base. To watch and learn more about the Wesco story, the company's videos can be seen here: wescoboots.com/dvd/

About Wesco:
West Coast Shoe Company makes stock and custom-fitted boots for a wide range of occupational and recreational uses. All Wesco boots are manufactured using a meticulous 155-step process and American-made raw materials from the company's single location in Scappoose, OR, guaranteeing consistent quality and workmanship( westcoastshoe.com/dvd/ ). Standard features on all Wesco boots include full-grain leather, double vamps, leather insoles and midsoles, and slip-in inserts. Special features are also available to customize boots. Depending on the boot style, customers may choose from a variety of boot heights, lacing patterns, heel and sole styles, and leathers. Additional options include a variety of linings, colored thread, brass, nickel or black hooks and eyelets, knife pocket and credit card pocket, steel toes and toe caps. Wesco boots and accessories are available through dealers across the U.S., factory-direct where dealers are not available; or through the company's secure web site.

For more information, please visit wescoboots.com/wesco/ or call toll free (800) 326-2711 (U.S. and Canada only). All other callers can reach Wesco at (503) 543-7114, ext. 200 and 220.

West Coast Shoe Company - Wesco Custom Boots and Boot Rebuilding

Contact:
Christie Nye
West Coast Shoe Company
52828 NW Shoe Factory Lane
PO Box 607
Scappoose, OR 97056
503-806-3029
pr@christienye.com
westcoastshoe.com/wesco/

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West Coast Shoe Company makes stock and custom-fitted boots for a wide range of occupational and recreational uses