Imusa Debuts First Oven-safe Caldero

March 15, 2010 - PRLog -- A really good caldero is worth its weight in gold—which is why so many families pass theirs down for generations.  As beloved as this pot is, until now, without oven safe knob and handles, it was limited to stovetop only use. It took IMUSA, the world's leading brand of Hispanic housewares, to create a caldero evolution with the introduction of the first oven-safe and ergonomically designed caldero, appropriately named, Evolution. The addition of oven safe knobs and handles means use of the versatile Evolution Caldero is now expanded to include roasts, stews, paellas and countless other oven-baked recipes. The new Evolution Caldero is available in natural and non-stick finishes, in 2, 3.2, 4.2 and 6.8-quart capacities, and a variety of colorations.

“The new Evolution Caldero is a terrific new cooking vessel that belongs in every cook's kitchen. After much research and listening to our loyal customer base, we designed this product to include subtle yet significant enhancements," reports Manny Gaunaurd, president of IMUSA.

"Enhancements include ergonomic, oven-safe knob and handles, and the inner side of the lid has rounded spikes which helps maintain moisture as food cooks. It also boasts a new modern design that makes it an elegant and convenient serving piece that effortlessly moves from oven to the table. The Evolution Caldero is ideal for traditional Latino dishes such as Arroz con Pollo and Paella. It's also terrific for chicken cacciatore and other one-pot favorites. It's lighter than traditional cast iron Dutch ovens, which appeals to all cooks who enjoy making casseroles and roasts."

As the leading brand of Hispanic housewares in the US, IMUSA offers the most extensive line of Calderos. "Calderos are very personal and very important to Latina cooks. If you don't have your mother's Caldero, you'll want at least one Caldero that is similar. IMUSA provides so many Calderos because they are used so ubiquitously. Most households have at least three different styles and sizes," explains Gaunaurd.

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FACT SHEET: IMUSA HOUSEWARES

WHO: IMUSA is the global leader of the Hispanic housewares market. Homemakers throughout America have been cooking and cleaning with IMUSA products for more than 70 years. Authenticity, affordability, dependability, and a wide product selection are propelling IMUSA's growth from its Hispanic niche into the mainstream housewares market throughout the US.

WHAT: IMUSA provides homemakers with a complete line of well-designed, affordable housewares including cookware, gadgets, bakeware, tabletop goods, cleaning products and kitchen electrics.

WHERE: Available nationally in the U.S. at mass merchant retailers including Wal-Mart, Target, K-Mart; departments stores including Macy's and Sears, specialty stores including Bed, Bath & Beyond, and many grocery stores nationwide.

Please visit us at http://www.imusausa.com.