KICK IT UP A NOTCH -- Spices Inspire IMUSA's New Cookware Line

March 15, 2010 - PRLog -- IMUSA's new Spice Cookware line includes popular individual pieces, all with brightly colored bodies, handles and knobs. These include a 5 qt. Dutch Oven, 1 qt. Sauce Pan, 3 qt. Sauce Pan, 8", 9.5" and 12" Fry Pans, 10.5" Square Griddle and Double-Burner Griddle. Cookware is constructed of high quality aluminum and features non-stick interior surfaces and glass lids.

The Spice line also includes a wide array of colorful Stockpots and Steamers.  Stockpots are constructed of high quality aluminum and feature glass lids with cool-touch knobs.  IMUSA Stockpots are available in 8, 12,16, 20, and 32 qt. sizes in Chili Pepper Red and Tropical Blue.  

"The recession has lead to a resurgence of cooking at home and IMUSA's new Spice line spices up the look of your kitchen," says Manny Gaunaurd, president of IMUSA. "Priced for fun as well as function, consumers tell us that IMUSA cookware is a reasonably priced small indulgence they can "justify" even in today's challenging economy.

IMUSA is also debuting a colorful three-piece cookware set that consists of a 5 qt. Dutch Oven, 12" covered Saute/Fry pan, and 1 qt. Sauce pan. The cookware pieces are constructed of durable Carbon Steel and feature colorful bodies, handles, knobs, and glass lids.  The cookware sets are available in Chili Pepper Red, Cilantro Green, Sazon Orange and Tropical Blue.

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IMUSA HOUSEWARES

WHO: IMUSA is the global leader of the Hispanic housewares market. Homemakers throughout South, Central, and most recently, North America have been cooking and cleaning with IMUSA products for more than 70 years. Authenticity, affordability, dependability, and a wide product selection are propelling IMUSA's growth from its Hispanic niche into the mainstream housewares market throughout the US.

WHAT: IMUSA is experiencing tremendous growth by filling a void in the housewares marketplace. IMUSA provides homemakers with a complete line of well-designed, affordable housewares including cookware, gadgets, bakeware, tabletop goods, cleaning products and kitchen electrics. These are products designed for the everyday homemaker that wants the good life goods, but at an affordable price.
WHERE: Available nationally in the U.S. at Wal-Mart, Target, K-Mart; Macy's and Sears, Bed, Bath & Beyond, and grocery stores.
http://www.imusausa.com