Kohinoor Foods introduces ‘No Trans Fat & Low Cholestrol’

March 13, 2010 - PRLog -- Kohinoor, the most trusted and preferred brand of Basmati Rice, now introduces no trans fat & low cholesterol Oriental Souces, Ready-to-Eat Curries, Cooking Paste to Spice, Seasoning & Fronzen Food and Kohinoor Platinum Gold Silver range at Aahar, the international food fair, 2010.

“Along with the Indian market, Authentic Indian food is gaining a lot of importance in many international markets. In times to come, Kohinoor Foods plans to bring different authentic Indian specialties to people all over the world”, stated Mr. Gurnam Arora, Joint Managing Director of Kohinoor Foods while addressing the media at Aahar, the international food fair, 2010.

He also said, “After operating in the basmati rice business for almost two decades, both in the India and the International markets, we have not only gained a leadership position for ourselves, but we have also come to understand that there is a huge potential in bringing Indian Specialties in their absolute authentic form to people all over the world. Indian food with its authentic taste has fans in huge numbers at almost any corners of the globe”

In this context, Kohinoor Foods have so far identified 6 different categories which could help the brand bring Indian Specialties in different forms to people all over world – The Indian Basmati Rice in which the brand has been operating for last so many years. The other identified categories are Ready-to-Eat Curries, Spices, Frozen Foods, Cook-in Sauces and Cooking Pastes. All together, this portfolio of different categories of products allows the brand to come out with a huge range of dishes.

At its state of the art food plant at Bahalgarh, today Kohinoor prepares dishes like Amritsari Cholle, Peshawari Dal Makhani, Kadhi Pakoda, Kashmiri Rajma, Sarso ka Saag, Peas Paratha,

Lachcha Paratha, amritsari Kulcha, Gobhi Paratha, Paneer Tikka, Shammi Kabab, Seekh Kabab, Punjabi Samosa, Aloo Bonda, Vegetable Cutlets and many more in the list. And at its Rice plant at Murthal, Kohinoor produces brands that not only has the Authentic Basmati Rice, but also the Brown Basmati Rice, Organic Basmati Rice, Extra Long Basmati Rice and many more.

Elaborating on the plan, Mr. Arora said, “We have set up Asia’s finest food factory which is capable of producing over 1,20,000 meals per day and state-of-the-art rice factory which processes around 8,68,500 basmati grains every second”

At present, the company is catering to markets like USA, Canada, Australia, New Zealand and the UK to the Middle East and South East Asian countries. And Kohinoor’s range of products adorn the shelves of reputed retail chains like TESCO, Somerfield and ASDA in the UK, Costco in Canada, Hankyu, Daimaru & Takashimaya in Japan, Coles & Woolworths in Australia, Krogers, BJs and Whole Foods in the US and Seven Eleven and Mustafa in Singapore.




About Kohinoor Foods Limited

Kohinoor Foods Ltd. embarked upon its journey in 1989. Since then it has been treating every milestone achieved as a stepping stone to go past another one. Today, in India and in over 60 countries, consumers’ lives have been touched by not only some of the finest basmati rice brands, but also a wide assortment of food products that includes Basmati Rice, Ready to Eat products, Cook-in Sauces and Cooking Pastes to Spices, Seasonings and Frozen Food.

At present, the company’s offerings are preferred by connoisseurs across the globe - from the USA, Canada, Australia, New Zealand and the UK to the Middle East and South East Asian countries. And they adorn the shelves of reputed retail chains like Metro Cash n Carry, Walmart, Reliance, Big Bazaar, Spencer's, Vishal, Shubhiksha, Hypercity, More, Nilgiris in India, TESCO, Somerfield and ASDA in the UK, Costco in Canada, Hankyu, Daimaru & Takashimaya in Japan, Coles & Woolworths in Australia, Krogers, BJs and Whole Foods in the US and Seven Eleven and Mustafa in Singapore.