Pierre Gervois has been appointed President & CEO of China Elite Focus Ltd.

March 15, 2010 - PRLog -- The Board of China Elite Focus Limited (Hong Kong), has the pleasure to annouce the nomination of Mr Pierre Gervois as President and CEO. Mr Gervois was previously Managing Partner, in charge of the Shanghai office.

Born in Paris (1969), Pierre Gervois is Engineer, M. phil, and graduated from the prestigious Institut d’Etudes Politiques de Paris. He was appointed Foreign Expert by the Chinese Ministry of Industry (CCPIT) in 1998, and worked in Beijing from 1998 to 1999. In 1999, he joined the political staff of Mr Laurent Fabius (Former French Prime Minister). In 2000, he was appointed Head of the Chinese affairs at the French National Federation of Chambers of Commerce). In 2005, he joined China Associates SAS, a French consulting group as the CEO. In 2008, he joined China Elite Focus Ltd, a renown Hong Kong marketing agency, as Managing Partner and brought his recognised expertise to build innovative solutions for the tourism industry worldwide, targeting the new generation of affluent outbound Chinese travelers.

Guest lecturer in several universities and business schools, Pierre Gervois is the author of the book “8 rules to understand the Europeans”, published in Chinese langage in 2003, China Economy & Finance Editions. Pierre Gervois is also an international speaker about marketing strategies targeting affluent and wealthy Chinese consumers.

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The leading marketing agency for tourism & travel Industry targeting the affluent Chinese Outbound tourists. China Elite Focus builds high impact marketing campaigns on the Chinese web for luxury hotels worldwide, Incoming Tour Operators, Tourism Boards.