Leisure Sports Inc Gets on board with Prom Fitness

April 2, 2010 - PRLog -- Youth Fitness Catalyst O2 MAX Partners with Leisure Sports Inc.for its MAX Prom –“Primp for Prom,” Affordable Training & Nutrition Sessions with Professional Trainers, Health Clubs and Prom Dresses!

Santa Monica-based Youth Fitness Media Company Teams Up With Renowned Fitness Club Company Leisure Sports Inc. for Unprecedented Fitness and Healthy Lifestyle Program.

Los Angeles, CA– A gym can help anyone stick to a workout plan. So can a goal—like fitting into that prom dress and rocking it like a diva on the dance floor. Together, O2 MAX Fitness and Leisure Sports Inc. will make that happen.

O2 MAX has just kicked off its MAX Prom, an affordable training and nutrition program to get girls ready for prom in a fun, healthy way. Already, fitness clubs across the country have taken notice, including ClubSport and Renaissance ClubSport, fitness clubs owned by Leisure Sports Inc.

Society has conditioned even the best of us to think that we need to diet to get in shape for a big event. High School girls are certainly no different as the media, pop-culture and peer pressure easily influences them. After getting enough questions from high school girls as to which detox or diet would help them lose weight the “quickest” the MAXProm program was born to serve as a proactive way to teach girls to eat and exercise the right way! According to Karen Jashinsky, founder of O2 MAX “we are creating a platform for girls to come to get information in a comfortable environment that empowers them to have the tools and knowledge to go to an “adult” gym and lead a healthy lifestyle. It is “cool” to exercise and eat properlyno need to diet!”

“While MAX Prom participants receive online coaching and workout plans from O2 MAX trainers, we believe adding the physical club component gives girls the extra push they may need,” said Erin Gilmour, Director of Programming, at Leisure Sports. “ClubSport and Renaissance ClubSport not only offer state-of-the art facilities, but also a wide variety of fitness classes, programs and activities that that make it easier to find the right program for each girl based her interests, so that it continues to be a fun experience. They need to understand that it’s not like gym class where teams are picked, in a club environment no one feels left out.” Five of Leisure Sports clubs are joining the cause; ClubSport properties in Fremont and Pleasanton, CA; ClubSport  in Tigard OR; and Renaissance ClubSport in Walnut Creek and Aliso Viejo, CA.

Many clubs have struggled trying to figure out how to capture this baffling young audience. O2 MAX engages these young women online and provides them with an affordable training and nutrition program that gets them ready for prom in a fun, healthy way. O2 MAX‘s fitness and nutrition approach solves prom woes in one swoop and gets them into the best shape of their lives. This program sets them up to learn life-long lifestyle tips to eat and exercise the right way.

In MAXProm, O2 MAX demonstrates that fitness can be empowering and fun. In addition to giving custom exercise and nutrition guides from certified trainers, O2 MAX’s fashion partners will individually consult MAX Prom participants, to bring out the belle in every girl. Girls also receive exclusive discounts on prom-related clothes and makeup, and are eligible for special contests and giveaways.

Ultimately, fitness is a lifestyle. O2 MAX makes fitness empowering and fun, while fitness clubs such as ClubSport make it easy for anyone to stick to a fitness plan, regardless of time constraints and other obligations. Fitness motivation may waver, but it is easier to finish that cardio routine when you can’t turn off the DVD.

About O2 MAX Fitness:

O2 MAX is a youth fitness media company with a fitness studio based in Santa Monica. Its mission is to teach youth how to exercise and eat properly while preventing injury through the use of social media and dynamic programs. The founder, Karen is a Certified Fitness Trainer and the recent recipient of the First “Emerging Female Leader” Award by IHRSA, the fitness industry’s professional organization. In 2007 she was also named “One of the 25 most influential young leaders in the fitness industry” by IHRSA. For more information please visit www.O2maxfitness.com.

About Leisure Sports Inc.
Leisure Sports Inc., a privately held company since 1978, is a prominent developer and operator of high-end sports clubs and hotels. Based in California, the company has pioneered the “fitness resort” concept by building clubs that combine function with aesthetics and practicality with luxury. Creators of the Renaissance ClubSport hotel and fitness resort concept, the company currently owns and operates hotels and clubs in California, Nevada and Oregon serving over 45,000 members.


Media Contact:
Karen Jashinsky
karen@o2MaxFitness.com
310.867.1650

Leisure Sports Inc
Media Contact:
Christina Dort
cdort@leisuresportsinc.com
925.600.1966

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A youth fitness media company whose mission is to make fitness cool & fun through social media & programs such as prom shape-up, beat the freshman 15 and its Family Fitness Program which offers families ways to stay active together.