iUniverse would like to announce the release of The Aim of Cognition by Joseph Bigio

April 2, 2010 - PRLog -- EDITORS: For review copies or interview requests, contact:
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Using Communication in the Global Community
Author Shares Methodology for Development and Practice of Communication in Cognitive Investigation

CASCAIS, PORTUGAL – In his new linguistic examination The Aim of Cognition: A Sociolinguistic Philosophy (published by iUniverse), emerging author Joseph Bigio takes readers on a journey of understanding as he explains the effective communication of ideas and our ability to affect the attitudes, decisions and behavior of others—some near, some far.

Why do the some of the most effective modes of communication seemingly use irony, satire and allegory to convey their high ideas? Truth is, these methods are hardly the most efficient, nor are they the most explicit, for they rely on the interpretation of their meanings and implications by people who share a common cultural background. A certain amount of shared cognitive environment may not suffice. In fact, readers and listeners may need the very spirit of the culture in order to really understand the motivation as well as the message of works and even sentences uttered by those living in the same cultural environment.

It is only this highly specific cultural background that enables individuals (and common people) to understand allusions and insinuations more readily than the wider background of, for instance, a geographic or genealogic categorization? No, it is the shared educational as well as the working environment that provides for quicker and easier understanding of what is signified by indirect references, sarcasm, and much more.

Naturally, this can be limiting.  Why then are these oblique forms of communications so successful in conveying a speaker’s meaning?  Perhaps individuals think in terms of images that are not only worth a thousand words but offer countless information and interpretation? Maybe the cognitive mysteries of passing information as well as engaging individuals for common goals rest in a complex place where the heart of culture sleeps? Find out in Bigio’s masterful, interesting and bold book The Aim of Cognition, a work that thoroughly explores the human thought process when it comes to the symbology and expression of language.

About the Author
Bigio is honorary president, previously founding president of the Lisbon Civic Forum eV, a think tank established in 2005. Eighty years old, a linguist and a socio-economist, he has traveled widely throughout western and central Europe, including Austria, Belgium, France, Germany, Hungary and the many other countries that were part of the former Holy Roman Empire. In addition to The Aim of Cognition, Bigio has also published Europe’s New Destiny (Luxembourg, 2001 [ISBN: 92-894-2197-5]) and Socially Responsible Capital (Lisbon, 2002 [ISBN: 972-8094-73-6]).

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