Levis Tarun Tahiliani set to wow again at LFW

April 9, 2010 - PRLog -- Fresh on the heels of the launch of the stunning Levi's® x Tarun Tahiliani range at the previous episode of Lakmé Fashion Week, this season of LFW again sees the coming together of the most-loved jeans brand in the world and one of Indian fashion’s undisputed masters.

The debut of the Levi's® x Tarun Tahiliani at the last season of LFW marked a landmark moment in the history of Indian fashion. This season Levi's® and Tarun Tahiliani have promised to set the bar a few notches higher. Combining the mastery of Levi's® in the jeanswear domain, and the immaculate eye for detail and craftsmanship that Tarun’s clothes elegantly embody – the collection this season seeks to underline the standing of the two collaborators as innovation leaders in the truest sense of the phrase.
Speaking at the occasion of the LFW Launch Event, Mr. Shyam Sukhramani, Marketing Director, The Levi's® Brand – India, said – “Levi's® has always stood for pushing the boundaries through strong consumer-relevant innovation. We believe in constantly re-engaging with our consumers by exposing them to new expressions of the brand that they love and cherish. Our collaboration with Tarun Tahiliani, is an attempt to bring together the best of what we have around the world, and impart it a distinctly Indian flavour – very much in keeping with the India revival that the world is currently seeing. It is our strong belief that fashionable young women in India who love jeanswear will find in this collaboration, something to make their own and treasure.”

The key thing to watch for in the line being presented this season will be the application of finishing and embellishment techniques hitherto unseen in the denim domain, on a collection which will showcase the most up-to-date silhouettes and trends. The line is slated to be unveiled on Monday, 30 March 2009 at 7:00pm (day 4 of LFW).
The previous Levi's® x Tarun Tahiliani line has met with much critical and popular acclaim – having featured in a variety of fashion reviews and editorials across the globe. Recently, noted Indian actor Priyanka Chopra, was seen adorning one of the creations from this collection in a song from her latest film. Enquiries for the collection have also been pouring in from around the world, and with their upcoming show at the next edition of LFW, Levi's® and Tarun Tahiliani promise to take the jeanswear scene in India to a whole other level!

The Levi's® x Tarun Tahiliani collections will retail at select exclusive retail destinations across India.

http://www.levi.co.in/new-from-the-original/tarun-tahilia...