Late to the Game, DreamWorks Is Bringing Kung Fu Panda World to the Web

On Monday, DreamWorks will formally enter this crowded realm with Kung Fu Panda World, a $10 million Web site that will allow children to play elaborate games, chat with friends, learn kung fu styles and get a pet.
 
April 13, 2010 - PRLog -- On Monday, DreamWorks will formally enter this crowded realm with Kung Fu Panda World, a $10 million Web site that will allow children to play elaborate games, chat with friends, learn kung fu styles and get a pet.

The site, which has taken two years to develop, is centered on the company’s hit movie “Kung Fu Panda,” which had $632 million in global ticket sales in 2008.

Membership will cost $5.95 a month — on par with other virtual worlds for children — although DreamWorks has also devised a free option: children can play free for one day if they watch a 15-second ad. A player can come back day after day with this option, but membership is required to unlock more advanced settings. Kung Fu Panda World is aimed at children age 8 to 12.

DreamWorks has been notably absent from virtual worlds for children, a business that has expanded rapidly in recent years by serving as part online role-playing game and part social scene

http://vetea.com/games/kung-fu-panda-world-game.html

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