7 Eleven Franchise Promoting Iron Man 2 Movie

April 14, 2010 - PRLog -- 7-Eleven will be promoting Marvel’s Iron Man 2 movie – beginning on their Slurpee cups!

This year 7-Eleven will be releasing 10 collectible Iron Man 2 cups:
- 4 Lenticular Slurpee Cups
- 4 Premium Super Big Gulp Cups
- 2 Premium Molded Character Mugs

Each cup features never-before-seen shots from the film, with characters like Iron Man, War Machine, Black Widow and Whiplash.

In addition to the cups, there will also be three Iron Man 2 Slurpee spoon-straws, including the characters Iron Man, War Machine and Whiplash.

7-Eleven Marketing Manager Evan Brody said about the new product merchandise:

“IRON MAN 2 is a great vehicle to promote our Slurpee drinks since we know 7-Eleven customers love Marvel Super Heroes and we think this sequel promises to be even bigger than the original. Tony Stark is a good guy, but he’s a quirky character, and his crime-fighting methods are a little unorthodox. I think Slurpee-drinkers can relate to a character that doesn’t always play by the rules.”


Learn all about the 7 Eleven Franchise
http://franchise.7-eleven.com/?utm_source=franchiseexpo&u...

Senior Vice President of Business Development and Promotions for Marvel Studios, Robert Sabouni, added:

“7-Eleven is a great partner for IRON MAN 2 and we are impressed by their unique approach to provide fans of the film franchise collectible items that will celebrate the sequel’s release. We look forward to this partnership replicating the success 7-Eleven achieved when we released IRON MAN two years ago.”


Be sure to head to your local 7-Eleven to collect the Iron Man 2 products – and when you get your cup there will be a code on it that you can enter at www.slurpee.com to enter to win the “Collect Like a Super Hero; Live Like a Billionaire” sweepstakes which runs until May 31, 2010.

Be sure to check out Iron Man 2 in theaters on May 7, 2010


Learn all about the 7 Eleven Franchise
http://franchise.7-eleven.com/?utm_source=franchiseexpo&utm_medium=website&utm_campaign=franchiseexpotracking



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