Larry’s Beans to Be Featured at 2010 SCCA Expo

April 16, 2010 - PRLog -- (Raleigh, NC)– When the Who’s Who of the specialty coffee world convene in Anaheim this week for the 22nd Annual Expo of the Specialty Coffee Association of America (SCAA), Raleigh coffee roaster Larry’s Beans will be in the thick of it.  The 100% Organic, Fair Trade coffee roaster will be one of the featured products during the Expo. The annual SCAA exposition is the premiere gathering for the coffee and tea industry.

Larry’s Beans will be the featured roaster of FETCO®, one of the world’s leading manufacturers of coffee brewing equipment.  FETCO chose to brew Larry’s Beans exclusively at its booth during the Expo because of their strong efforts in sustainability and their masterful approach to blending and roasting.  They will be serving up Larry’s Cowboy Blend, Grand Bolivia and Decaf Twilight Blend.  FETCO expects to brew more than 520 gallons of coffee during the three-day event.

“This is a great opportunity for Larry’s Beans to gain some good exposure among the other coffee roasters around the world,” said Erik Iverson, Sales Manager for Larry’s Beans.  “It’s the first time Larry’s Beans has done anything like this at the SCAA Expo, so we look forward to everyone in attendance getting a chance to taste our great coffee and learn about our unique blends.”

This is the second time FETCO has featured Larry’s Beans at a trade show.  FETCO used Larry’s Beans at another exhibition in October in Las Vegas.

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About Larry’s Beans
Since 1994 the mission of Larry’s Beans has been to find the best coffees in the world and roast them with precision and artistry. The company is a founding member of Cooperative Coffees, the first and only group of independent coffee roasters that buys green beans directly from Fair Trade coffee co-ops.
Larry’s Beans builds Fair Trade relationships with small farm cooperatives, buys only Organic, Shade Grown coffees and supports farming partners in practicing sustainable farming methods. Larry’s Beans cultivates relationships that benefit people, animals, and the environment. In 2006, Larry’s Beans was the recipient of the NC Sustainability for triple-bottom line business. For more information, please visit www.larrysbeans.com.