Professional Armwrestling Hooks up with Total Sports TV

April 18, 2010 - PRLog -- Total Sports Asia (TSA) has entered into a partnership with the Professional Armwrestling League (PAL), to stream arm wrestling content through its sports broadband channel, www.totalsports.tv for Asia. The cooperation will see Total Sports TV offering highlights from the Professional Armwrestling League as well as the opportunity to stream live events in the near future.

“We are very satisfied, that thanks to our agreement with Total Sport Asia, our top Armwrestling events – ARMFIGHT series will be displayed to the wide sport auditorium in Asia. We believe, that together in a short period of time, we will increase the interest to our very attractive sport.” said Assen Hadjitodorov, President of the Professional Armwrestling League.

Julian Jackson, Executive Vice President, Media of TSA said: “We are delighted to have struck an agreement with such a unique property as arm wrestling to further add incomparable value to sports content on our online platform, www.TotalSports.tv, which will also serve as a catalyst for the league to develop its brand in Asia.”

Total Sports TV is TSA’s online platform (www.totalsports.tv) that enables rights holders to fully commercialize its internet rights and build its brand in Asia by offering the content directly to sports fans through the internet.

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Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification.

For more information, please visit www.TotalSportsAsia.com