After CES Success, RealView Innovations Launches Ambitious N. American Marketing Push

April 20, 2010 - PRLog -- After its successful debut at CES in January RealView Innovations, a developer of optical technology located in Ireland, has announced that it has launched an ambitious sales, marketing and logistics push that will focus on penetrating the video game and home entertainment channels. RealView has partnered with Replico Corporation to handle supply chain logistics and order fulfillment in North America for RealView’s line of patented “depth-enhancing” products including the V-Screen for Sony® PSP™.

RealView released the V-Screen earlier this year at CES,   receiving a tremendous amount of critical praise. In fact, the V-Screen was referred to as one of the “Hottest Gadgets” by numerous media outlets including the Washington Post, CBS News and ABC News. In mid 2010, RealView will be launching several iterations of its patented depth-enhancing technology including a version for Nintendo® DSiXL™, a 22” Deep Screen as well as a 32” Deep Screen in the back half of the year.

RealView has partnered with Replico Corporation (www.replicocorp.com) to handle North American logistics and order fulfillment for RealView’s line of products. Replico is a supply chain service provider that offers RealView a seamless solution to its global distribution and logistics.  

Tod Musgrave, Director of Sales & Marketing for North America, has expanded RealView’s marketing reach by establishing other key distribution relationships and a strong Sales Rep network. With the help of distributors like D&H, FillpointSVG, Synnex Corporation, Ingram Entertainment, Kobian Inc, Red Lion Interactive and Victory Multimedia all key markets in the channel are covered.

“We have excellent representation in the video game channel for the V-Screen and will follow up with the much anticipated 22” Deep Screen and DSiXL versions later this year” states Musgrave. “It’s refreshing to see buyers getting excited about new technology and innovation. RealView offers something truly new that enhances the visual aspect of gaming, a rarity among 3rd party accessory manufacturers.  Too often we see duplication by accessory manufacturers, and not enough true gaming enhancements.”


*RealView will sponsor the 3D TV World Forum May 25-26 in London (www.3dtvworldforum.com) and will showcase its V-Screen and 22” Deep Screen at E3, June 15-17 in Los Angeles.

About RealView Innovations, Ltd.
Founded in 2001, RealView Innovations Ltd. is a privately-owned research & development company based in Ireland. RVI’s management team has specialized in high-volume optical production, thin-film technology, advanced industrial and military optics, and scientific instrumentation. Presently, RVI is focusing on applications in the personal entertainment and video game markets. Its technology will also be integrated in other areas including mobile phones, televisions, arcade games, ATM-’s, and flight simulators. Since 2009, RealView Innovations Ltd. is a wholly-owned subsidiary of RealView Manufacturing Ltd. For company info: www.realview.ie

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SparksFly Public Relations is a Los Angeles based boutique firm specializing in consumer electronics and video game related products.