April 24, 2010 -
PRLog -- Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28.0 billion by 2014. And one must not forget that men also use grooming products that are non-male-specific - which raises the total value of male consumption to a colossal $61.3 billion in 2009, with $84.9 billion expected within five years. From either perspective, more is being spent on men’s grooming, thanks to the ongoing rise of middle-class sectors; the enhanced connectivity of even the poorest corners of the world, via the Internet; marketers’ more sophisticated appeals to men; and the universality of prestige and natural food/HBC channels, across hundreds of international borders… The potential is staggering - executives who consult this new Report will discover the best way for their companies to tap unmined men’s grooming dollars in the United States and Canada, BRIC (Brazil, Russia, India, and China) France, Germany, Italy, Japan, Spain, and other countries and regions. As usual, Analysis is backed up by historical and future sales figures; by Experian Simmons demographic data; and by a clear format that makes the report a true “ready reference.” Also included are detailed competitive profiles of Beiersdorf/Nivea, Colomer/American Crew, Johnson & Johnson/Neutrogena, Kao/Biore, P & G/Gillette, and several others.
For more information please visit:
http://www.aarkstore.com/reports/Men-s-Grooming-Products-...PH.NO. 919272852585
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