UFC Fighter Dan Hardy Hosts XYIENCE After-Fight Party at UFC 113

May 4, 2010 - PRLog -- LAS VEGAS —XYIENCE, makers of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), is powering up for an action-packed UFC 113 weekend in Montreal. XYIENCE kicks-off the weekend on Friday, May 7, with a party at Tonic Club Lounge, 2313 rue Sainte-Catherine Ouest, that’s hosted by XYIENCE athlete and UFC fighter Dan Hardy.  On Saturday, May 8, Hardy will sign autographs from noon–2:00 p.m. in the XYIENCE section of the MMA ZONE. UFC Cutman and XYIENCE ambassador Jacob “Stitch” Duran will also sign autographs in the XYIENCE area from noon-1 p.m. The MMA ZONE, a tented area that is open from noon–5 p.m., will be located in the parking lot of the Bell Centre, 1260 rue de la Gauchetière Ouest, which is also the UFC fight venue. Immediately following Saturday night’s fight, Hardy will host XYIENCE’s after fight party at Tonic Club Lounge. Club hours at 10 p.m. to 3 a.m.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This placement often results in XYIENCE and Xenergy logos having a prominent place during a fight's critical moments, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and pay-per-view broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence in order to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced “Zen-ergy”)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.