AvMed Health Plans and Wax Custom Communications Partner in the Publication of ASPIRE

May 6, 2010 - PRLog -- AvMed Health Plans, with help from Wax Custom Communications, has launched Aspire, a newly redesigned magazine specifically for AvMed’s Medicare members. The magazine landed in the mailboxes of approximately 23,000 AvMed Medicare Preferred members in Miami-Dade and Broward counties this April. Formerly a quarterly (AvMed Magazine), Aspire has increased its frequency to six issues a year.

Aspire features information and updates about AvMed’s Medicare Advantage plan, along with practical information designed to help customers enhance their overall health and wellbeing. “The magazine was titled Aspire because we felt it was the perfect word to sum up our attitude towards health,” said Winston H. Lonsdale, Vice President and Chief Medicare Executive, AvMed Health Plans. “The word aspire means to have a great ambition, an ultimate goal, a strong desire, a willingness to strive. In this magazine, our goal is to inspire and support our customers as they optimize their health.”

Created especially for Medicare members, Aspire includes profiles of healthy seniors and articles aimed at promoting longevity and healthy living. “Our goal is to encourage readers to use the many member benefits already offered to them,” said Lonsdale. Those benefits include a new affiliation with the SilverSneakers® Fitness Program, discounted Weight Watchers™ memberships and discounts on acupuncture, massage therapy and complementary medicines to improve their health.
AvMed has also implemented new initiatives to provide additional services to their members, including the improvement of their Personal Service Representative (PSR) program.
Wax, who partnered with AvMed to publish Aspire, has worked with AvMed for 20 years, starting with the publication of one title and evolving into a wide range of integrated marketing products. “AvMed has always been known for its personalized, caring approach to healthcare,” says Bill Wax, president and founder of Wax Custom Communications. “Aspire represents an outstanding opportunity for AvMed to convey information to help members take charge of their own health and wellness.”
About Wax Custom Communications
Founded in 1987 by Pulitzer Prize nominated photojournalist Bill Wax, Wax Custom Communications is a full-service custom publisher and integrated marketing firm based in Miami, Fla. A member of the Custom Publishing Council and the American Marketing Association, Wax is active in business sectors including health, finance, insurance, education, technology and telecommunications.

About AvMed Health Plans
AvMed is a Florida based not-for-profit HMO and one of the state’s leading HMO providers, serving more than 200,000 members in the state of Florida.
Founded in 1969 as a health care system for pilots in the Miami area, AvMed (short for “aviation medicine”) now serves non-pilots as well, with offices throughout Florida. AvMed’s policies include employer group HMO, Medicare HMO, and point-of-service plans; the company also offers onsite health-related seminars.
AvMed’s Disease Management Program provides assistance to members with congestive heart problems, asthma and high-risk pregnancies; its On Call phone line offers free health information around the clock.

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Wax Custom Communications is an integrated marketing firm. Wax's "one client at a time" philosophy has garnered many of their healthcare, financial and corporate clients acclaim with award-winning marketing materials and custom publications.