Engage Research strengthens offering with appointment of YouGov’s Head of Qualitative Research

May 11, 2010 - PRLog -- Independent consumer insight and market research specialist Engage Research, which works in the UK and across Europe with a number of high profile brands across the drinks, FMCG and media sectors, has announced the appointment of Andy Barker as a Director.



Barker joins from YouGov where he has been Head of Qualitative Research since 2008 and where he built the company’s qualitative business from scratch. Prior to that, he was Director of Spinach and Managing Director of Qualitative at Research International.



"It is very exciting to be joining a dynamic company like Engage at this stage in its development,” explains Andy.  “Its commitment to hands-on involvement by senior, highly experienced practitioners as well the new methodological ground it is breaking particularly appeals to me and makes the future bright. I look forward to playing my part in achieving our growth plans.”



Engage Research director Lyndsay Peck added:



“Andy is enormously experienced having worked both with UK and international clients across a range of product categories. His experience in consumer understanding, communication and brand strategy and product innovation supplements the existing strengths within the Engage team, underpins our commitment to providing senior input on research projects and further strengthens our offering to clients.”



Engage Research offers a broad range of experience across brands, categories, markets & business issues using a wide range of research techniques in markets across the globe. The company has particular expertise in innovation, consumer & market strategy, pricing & conjoint research.



Ends.



Media Information:



Howard Robinson

07702 153537

E:  h.robinson@engage-research.com