The launch of the Pandora charm bracelet

May 22, 2010 - PRLog -- The Launch of the PANDORA Charm Bracelet

In 1999, PANDORA’s launched its customizable charm bracelet, designed “to capture life’s unforgettable moments,” to the Danish market. Consumers quickly embraced the concept, allowing them to customize their bracelets to reflect their individuality and personal styles.  
PANDORA and its charm bracelet grew hand in hand with the increase in demand. The company quickly expanded by offering its pieces to fine jewelry stores in other countries. Since then, interest in selling PANDORA jewelry has been in high demand, turning the company into a much-loved brand that is currently sold in nearly 30 countries.
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