Is Your Organisation Trying to Incentivise Customers to Stay, Switch or Subscribe?

May 24, 2010 - PRLog -- Gift cards have become one of the fastest-growing gift options for a range of occasions - from anniversaries through to weddings - and now many organisations are using their enormous appeal to incentivise their customers.

According to blogger Elizabeth Ball of gift news blog, http://gifts-by-the-stars-online.com, organisations who use gift cards to incentivise their customers to take a certain action see a huge response in take-up, for the chance to win or receive a gift card.

"Companies use gift cards to acquire new customers, to encourage customers to upgrade their membership or subscription, to switch from mailed to emailed statements and/or invoices, to stay with them when the renewal comes due and to refer their friends to become customers," said Elizabeth Ball.

"In effect, they are giving customers a form of cash to spend and enjoy as they wish," she said.

Many companies select gift cards which offer shopping or entertainment - but all of them know that their customers are highly likely to tell their partner, friends, family and colleagues that they received a gift card for subscribing, upgrading, switching or staying with them.

"Some companies use Amazon, some offer hotel, airline or attraction gift cards, others use national department stores or big box retailers while others target younger customers with movie or iTunes gift cards," Elizabeth Ball said.

"What offer is YOUR organisation promoting with gift cards? Let me know and I'll promote it in a special post about gift card promotions for consumers in my blog at http//gifts-by-the-stars-online.com on Tuesday 8 June 2010," she said.

"Detail your promotion including when it expires, your company name, the link where people can read about your gift card incentive and the name and value of the gift card,"

Organisations wishing to promote their customer gift card incentive program for free must contact Elizabeth Ball with details of their gift card incentive by Friday 4 June 2010.

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Elizabeth Ball writes the gift news blog at http://gifts-by-the-stars-online.com and is the founder and direct or www.itsinthestarsonline.com has been producing beautifully presented personalized hardcover astrology reports for couples and parents for anniversaries, birthdays, Christmas, christenings, engagements, new babies, weddings, and Valentines Day since 2005.