Successful Product Development Starts with Trust

May 26, 2010 - PRLog -- "Design 1st sees trust as the main ingredient in product development", Ottawa Business Journal

The main ingredient to successful product development isn’t silicon, its trust. Design 1st Inc., an Ottawa based product development company states there are common practice rules of invention and a real requirement for trust between a product development team and the ideas person when creating and developing new inventions to bring to the market. The process starts with a great idea.  In the case of Standard Innovation, a careful process was followed between the Design 1st product development team and the inventor Bruce Murison of the famous We-Vibe couples’ sex toy. The company was featured in the Ottawa Business Journal on February 10, 2010.  http://www.obj.ca/Opinion/Capital-Gains/2010-02-10/article-654611/The-common-sense-rules-of-invention/1

“Trust is everything in our new product development work, as the work isn’t usually defined in great detail when we start a program,” said Kevin Bailey, Founder and President, Design 1st. “Trust happens very quickly in some cases, and grows over a project in others.”
“The process is based heavily on experience with the goal of finding new product value, configuring the product so it’s easy to use and has a compelling look that’s appropriate for the environment of use and the marketing objectives on brand consistency,” continued Bailey.

The first step for any idea requires protecting the idea with a provisional patent application and selection of an experienced product development team.  Design 1st takes a great deal of the risk out of getting a quality product to the market.  Primary steps are a Non Disclosure agreement (NDA) that is signed between the idea person and the product development company and a contract that specifies the various phases of a product development.  When a great idea meets a professional and trusted design engineering team, the experience and passion enables wonderful results to occur and a greater chance at success of the products in the market.

It’s a familiar situation Bruce Murison recalls fondly. “If you can find artists and engineers that can help interpret what you’re thinking, then it’s teamwork,” he said. “It’s a symbiotic relationship, and it’s important that you’re on the same wavelength.”

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Design 1st is a product development company with a team of highly talented Industrial Design and Mechanical Engineers who help inventors, start-ups and growing corporations bring new innovative products to market. Specialists in physical product design and mechanical engineering development, Design 1st takes clients from a napkin sketch concept to a production-ready product. Working closely with strategic marketing and development teams Design 1st manages the detailed design, prototyping, verification testing and documentation. Design 1st is based in Ottawa, Canada with satellite offices in Montreal and Vancouver. For more information, visit http://www.design1st.com.

Contact: Ian Kayser, Toll Free: 1.877.235.1004 ext.228, ikayser@design1st.com