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Follow on Google News | Companies Still Struggle with Social Media 10 Years after "The Cluetrain Manifesto""Social Media 4 Direct Marketers" is a smart start introduction to effective implementation and measurement of an integrated social media and direct marketing strategy that generates sales and customer satisfaction.
Challenging the primary thesis of "The Cluetrain Manifesto" that "markets are conversations" In a recent survey by Omniture, 80 percent of the marketers think that return on investment (ROI) is an important measurement, but only 31% can effectively measure it. SM4DM includes detailed steps for identifying the metrics that matter for bottom line performance, how to deal with discrepancies, and measuring the unknown. "The appearance of social media as a free or inexpensive marketing channel is very misleading," It may be tempting for some companies to ignore the Web 2.0 world, but they do so at their own risk. Recent events from the Southwest Air seating fiasco to Nestlé's brand hijack to the current BP feeding frenzy remind executives that they need to participate. If that isn't enough motivation, add in the ability to create life-long relationships with individual customers that increase lifetime value and satisfaction. Social media doesn’t replace traditional marketing; it enhances it by providing the interactive communication that was missing. Some companies are doing it well. SM4DM includes specific examples of companies that are using the new channel to improve relationships, sales, and profitability. The detailed information on what they are doing well helps others follow their lead. According to Ellis, "The people using social media successfully understand that it takes more than conversations to generate sales or satisfaction. Action is required by both the company and the consumer." Social Media 4 Direct Marketers" is a guidebook that streamlines the implementation process saving time and money. "Social Media 4 Direct Marketers" is available as an ebook PDF at http://wilsonellisconsulting.com/ About Debra Ellis Debra Ellis is a business strategist and founder of Wilson & Ellis Consulting. She advises companies on the best integrated strategies for creating sustainable growth and profitability. Her expertise includes integrating direct marketing, social media, and customer service for exceptional shopping experiences. Prior to founding her boutique firm in 1995, she was the Chief Operating Officer for Ballard Designs in Atlanta, GA. Contact: Diana Wilson Director, Media Relations Wilson & Ellis Consulting 828-626-3756 dwilson@wilsonellisconsulting.com # # # Wilson & Ellis Consulting (WEC) provides comprehensive marketing and operational strategies for B2B, retail, and non-profit organizations. Specializing in the integration of channels, departments, and divisions, WEC has assisted dozens of companies in improving growth and profitability. End
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