XYIENCE Athlete and UFC Fighter Dan Hardy Hosts UFC 115 After-Fight Party in Vancouver, B.C.

June 8, 2010 - PRLog -- LAS VEGAS —XYIENCE will host a series of events for the upcoming UFC 115 fight at General Motors Place in Vancouver, B.C. on Saturday, June 12. XYIENCE athlete and UFC fighter Dan Hardy will start the weekend on Friday, June 11 at 11 p.m. with an appearance at the TapOut Fashion Show, held at Gossip Night Club, 750 Pacific Blvd. in Vancouver. On Saturday, June 12, Hardy will make a special appearance at Reflex Nutrition, 5428 Fraser Hwy. in Surrey, B.C. The British welterweight, who signed with XYIENCE earlier this year, will sign autographs for fans from 11 a.m. to 1 p.m. Later that evening, Hardy will host the XYIENCE and TapOut After-Fight Party, also at Gossip.  Doors open immediately following the fight.

   Stateside, XYIENCE spokesmodel Amanda Corey will host a special live viewing party on Saturday, June 12 at the Palms Restaurant and Rockers SNCO Club located at Marine Corps Air Station (MCAS) Miramar base. The private event is co-hosted by Marine Corps Community Services.

   Leading up to the Vancouver UFC event, XYIENCE, makers of Xenergy, the official energy drink of the UFC, held a series of retail-level promotional events in Canada, that offered both store managers and consumers the chance to win tickets to the sold-out UFC 115 event. Promotions for the contest included print ads on bus shelters throughout Vancouver as well as displays in 250 Mac’s West convenience stores. XYIENCE also ran an online consumer UFC 115 giveaway with Popeye’s Supplements, awarding winners two tickets to the fight as well as airfare and hotel accommodations.

   On the operations level, retail store managers at Couche Tard’s 250 Mac’s West stores were given the opportunity to win a UFC 115 weekend experience. Managers who showed the largest increase in Xenergy sales were awarded a pair of tickets to the event, along with hotel accommodations and travel.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

# # #

XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.