VIPAR Heavy Duty Announces Mexico Product Program With Accuride Wheels And Gunite Wheel-ends

June 9, 2010 - PRLog -- Crystal Lake, IL –VIPAR Heavy Duty has announced a new program with Accuride Corporation to offer Accuride Wheels and Gunite wheel-end components to the Mexican heavy duty market.  Under the agreement, VIPAR Heavy Duty’s network of truck parts professionals in Mexico will add the two programs to their portfolio of premium brands. This is Accuride's first program group offering to the Mexican aftermarket.

“VIPAR Heavy Duty has had a long and successful relationship with Accuride Corporation in the U.S. and Canada,” said Chris Baer, vice president, VIPAR Heavy Duty. “We are grateful for their support as we expand our distribution footprint in Mexico with these new programs.  We are excited to build our supplier base there and offer outstanding products that distributors will embrace.”

Products in the program include wheel band spacers, steel and aluminum wheels, and demountable rims from Accuride Wheels, along with brake drums, spoke wheels, air disc brakes, rotors, disc wheel hubs and automatic slack adjusters from Gunite.

“Accuride is absolutely excited to launch this program in Mexico for VIPAR Heavy Duty and to support them in this effort,” said Richard Shomer, senior vice president, sales and marketing, Accuride Corporation. “VIPAR Heavy Duty is an excellent distribution partner that we’ve enjoyed a long relationship with. They’ve done an outstanding job supporting our brands in the field and we know this will continue in our new venture together. ”

Based in Evansville, Ind., Accuride Corporation is the largest North American manufacturer and supplier of wheels for heavy- and medium-duty trucks and commercial trailers. Accuride offers the broadest product line in the North American heavy/medium wheel industry and is the only manufacturer and supplier of both steel and forged aluminum heavy/medium wheels.  For more information, visit www.accuridewheels.com.

For more than 70 years, Gunite has provided innovative and reliable wheel-end components for the trucking industry.  Gunite products are offered as standard equipment on most medium- and heavy-duty trucks manufactured in North America. For more information, visit www.gunite.com.

For more information on VIPAR Heavy Duty, visit http://www.vipar.com or email: info@vipar.com.

About VIPAR Heavy Duty

VIPAR Heavy Duty is North America’s leading network of independent aftermarket truck parts distributors. VIPAR Heavy Duty distributors serve the needs of their customers from over 500 locations across the United States, Canada, Puerto Rico, and Mexico. VIPAR Heavy Duty distributors are specialists who understand the demands of their local, regional, and national customers for quality parts and exceptional service. For more information, visit http://www.vipar.com.

About Accuride Corporation

Accuride Corporation is one of the largest and most diversified manufacturers and suppliers of commercial vehicle components in North America. Accuride’s products include commercial vehicle wheels, wheel-end components and assemblies, truck body and chassis parts, seating assemblies and other commercial vehicle components. Accuride’s products are marketed under its brand names, which include Accuride, Gunite, Imperial, Bostrom, Fabco, Brillion, and Highway Original. For more information, visit Accuride’s website at http://www.accuridecorp.com.

# # #

The Marx Group is a full service marketing agency specializing in developing unique business strategies, public relations and award-winning, results driven creative for the automotive and heavy duty aftermarkets.