Original Net Solutions launch KeywordTerminator, a new automated keyword product.

June 11, 2010 - PRLog -- Original Net Solutions have announced the launch of a new innovative product, targeted at Pay Per Click campaign advertisers.

The product launched under the distinctive brand name, KeywordTerminator http://www.keywordterminator.com has been under development since early 2009 and following extensive testing has been released to the UK and US markets.

Considerable research into PPC marketing campaigns led Original Net Solutions to identify a weakness within the keyword function essential to mount a profitable PPC campaign.

Pay Per Click advertisers have many keyword tools at their disposal, mostly geared to suggesting solely positive keywords to develop and enhance a PPC program. However the research clearly showed that companies could not easily identify negative keywords to create a negative keyword list, as sources were not readily available.

Negative keywords are a fundamental element of a successful PPC campaign. Applying negative keywords deflects unwanted enquiries and leads to improved click through rates, increased conversions and reduced advertising spend.

Even for those marketers with considerable PPC campaign knowledge, the compilation of a negative keyword set still entails a substantial manual workload. The resultant list is a combination of subjective keywords supplemented by generic keywords acquired via a keyword tool.

KeywordTerminator created a solution which overcomes those problems by being automated and capable of capturing keywords used by searchers clicking the PPC advert. This presents the Pay Per Click campaign operator with an opportunity to gain maximum benefit from PPC marketing.

Client access to KeywordTerminator is via a secure personalised login with captured keywords presented in an easy to use dashboard style control panel. Allocation of an irrelevant keyword to negative entails a simple click prior to uploading to the relevant search engines.

The system operates 24/7 to capture client data and has the benefit of being a single keywords control point for the 3 major search engines offering PPC marketing.

Subscription to KeywordTerminator http://www.keywordterminator.com/pricing offers significant benefits to a PPC campaign; in addition to considerable time saving on keyword identification, the blocking of unwanted keywords leads to a financial saving and improved overall customer targeting.

Paul Martin, Sales Director of Sell Property In Spain, recently said “KeywordTerminator is a remarkable tool. We turned an average PPC campaign into a highly successful one, driven by the information generated by KeywordTerminator” http://www.keywordterminator.com/solution

KeywordTerminator is a low cost, high benefit solution to resolve the negative keyword issue, and as such is cost effective for both small and medium sized PPC campaign operators.

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About Original Net Solutions

Original Net Solutions is a fledging internet business developing original products and solutions for the internet market. The creative team develops products for UK and International, small to medium sized businesses who are self operators of online marketing.

The company released their first product http://www.keywordterminator.com to the market in mid 2010, to be followed by other products currently under development.

The partners possess considerable experience gained through many years involvement in IT Development, Management Consultancy and Internet based businesses with a focus on website marketing with particular emphasis on Pay Per Click campaigns. Based in the UK, with offices in Nuneaton.