Aarkstore Enterprise-Ice Cream and Frozen Desserts,U.S.: Markets Opportunities in Retail, Foodservic

June 17, 2010 - PRLog -- Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition

Table of Contents :  
 
Chapter 1: Executive Summary
Scope and Methodology

Five Product Classifications

Product Categories

Formulation Quality

Sales Venues: Retail and Foodservice

Forms, Sizes and Shapes

Hard-Frozen vs. Soft-Serve

Health and Wellness

Size and Growth of the Market
Sales to Grow From $24.6 Billion to $26.5 Billion by 2012

Table 1-1: U.S. Sales of Frozen Desserts, 2005-2014

Market Share by Product Category

Figure 1-1: Share of U.S. Frozen Desserts Sales by Category, 2009 (%)

More Than Half of Sales From Foodservice

Table 1-2: U.S. Sales of Frozen Desserts by Channel, 2005-2009 (in million $)

Ice Cream Leads, But the Buzz Is in Frozen Yogurt

Growth of this Mature Market Is All About Dollar Sales

Global Market Close to $74 billion

Figure 1-1: Share of Global Frozen Dessert Market by Region, 2009

Nestlé, Unilever, Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry’s are Global Leaders



The Marketers
All Types of Marketers

A Changing World of Marketers



Sales Outlets
Scoop Shops Sell the Most Foodservice Frozen Desserts

Traditional Supermarkets Sell the Most Retail Frozen Desserts



The Consumer
How the Economy Impacts Frozen Dessert Purchases

Health and Wellness Revolution

Household Use of Frozen Dessert Products



New Product Trends
Simplicity and Localism Pace Product Developments

Focus on Health and Nutrition

Private Label Steps Up

Pursuing the Hispanic Consumer

Going Organic

Sports Entertainment, and Charitable Tie-Ins Still Flourish


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