June 17, 2010 -
PRLog -- Alexandre Herchcovitch is a Brazilian fashion designer who was born in 1971 in São Paulo. He has transformed the fashion world from classic styles into modern; the best way to describe him is.. he simply represents the avant-garde answer of Brazilian fashion. Back in the nineties his eclectic prints and his skulls were his trademark made him as a Brazilians Fashion icon. In 1993, he launched his first ready-to-wear collection. He found immediate success with his style, which is unique and innovative .At only 22 years old, Alexandre Herchcovitch was already recognized for his exceptional talent and fresh style. His unique design has been presented at all the largest fashion shows like in London, Paris, New York. His collections has being sold all over the world in the USA, Canada, England, France, Spain and Australia.. Then 2007 was a memorable year for Herchcovitch. It was a year of branching out, particularly with his redesign of the uniform for McDonald's employees in Brazil, and the opening of his first store abroad. In this daring project, Herchcovitch chose Tokyo where a good part of his collections are purchased and where he has become somewhat of a fashion guru. The 1,076sq ft store, which sits in the hip Daikanyama district carries his men's, women's and denim collections and is operated in partnership with Japanese fashion distributor and retailer H.P. France. Herchcovitch is becoming imported brand in the fashion world.
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