Srei Sahaj’s Chaakri.in places over 1,200 rural youth during first year.

Chaakri.in, a unique rural employment initiative from Srei Sahaj e-Village, has already placed over 1,200 rural people.
By: Braj Kishore
 
June 18, 2010 - PRLog -- Kolkata, June 17, 2010:  Chaakri.in, a unique rural employment initiative from Srei Sahaj e-Village, has already placed over 1,200 rural people with the profile of Front Line Sales People / Front Office Managers / Security Guards / Tailors / Fitters / Draughtsmen during very first year of its launch. Chaakri.in is a job portal dedicated solely to the rural population providing sustainable livelihood to the otherwise marginalized unskilled / semi-skilled workers in the villages. Chaakri will create over 70,000 jobs for the rural population in various organisations catering to a varied array of profiles by the end of 2010. Companies like Eureka Forbes, ICICI Pru, Tops Security, Peerless, Aamara Raja, Usha Martin, India Infoline have responded well to this initiative of Srei Sahaj, a subsidiary of Srei Infrastructure Finance Limited. Chaakri is to create sustainable livelihoods for 8,000 Below Poverty Line (BPL) candidates under the auspices of Ministry of Rural Development, Govt. of India in the financial year 2010 – 11.

Once the rural person’s profile is uploaded on Chaakri.in, the skill set of the profile is matched with the jobs already sourced by the Chaakri team in the urban areas and gets the villager a job. In the event of the rural person not being immediately employable due to lack of adequate skill set as required by the targeted job, Chaakri, in tandem with the Sahaj Academy, works proactively to upgrade villager’s skill set via e-learning format in the village itself and that too at the minimal cost. All this while, his resume remains in Chaakri data base for future references. Further to skill upgradation, the villager may choose either self employment option in his village itself or he may opt for a job search through Chaakri.in. Chaakri has successfully got jobs for these villagers getting them salaries of over Rs. 5,000/- a month.

Chaakri initiative has been taken by Srei Sahaj in six states of Assam, Bihar, Orissa, Tamil Nadu, Uttar Pradesh and West Bengal where Sahaj is setting up over 28,000 Common Service Centers under the Government of India’s National e-Governance Plan.

Lauding the initiative taken by Chaakri.in, Col Basant Sinha, Chief Operating Officer, Srei Sahaj, said, “Srei Sahaj is significantly altering the socio economic fabric of Rural India through Chaakri. Unlike other job portals which are essentially static websites, Chaakri goes one step forward and adds value to the whole job seeking experience. The scheme is distinctive from other perceived employment agencies available in the national job market of the country which target mainly the ‘white collar’ in the urban areas.”

To provide employment to the rural population falling Below the Poverty Line (BPL), Chaakri has tied up with the Ministry of Rural Development (MORD), New Delhi and National Institute of Rural Development, Hyderabad who will provide assistance to the Sahaj Academy in helping source and train these BPL youth while Chaakri.in would get them placed in various organisations.

About Srei Sahaj e-Village Limited

Srei Sahaj e-Village Ltd. is a subsidiary of Srei Infrastructure Finance Ltd. It is a business integrator in the field of IT infrastructure with a focus on rural India. It has 65 offices across 6 states and is emerging as one of the largest implementers of ICT-based projects in India. It has taken up the task of eliminating the undemocratic digital divide between rural and urban India, under the flagship of NeGP of the Government of India. It brings government, business, and services to the rural India through an expanding network of Village Level Franchisee Partners. Srei-Sahaj is set to launch over 28,000 CSCs across the six states of country. More than 20,000 CSCs have already been established, providing a single-window, one stop solution to the citizen’s needs, under the Private-Public- Partnership (PPP) arrangement.

The parent company of Sahaj, Srei Infrastructure Finance Limited, is a Holistic Infrastructure  Institution,  constantly  and consistently  ideating to deliver innovative solutions in infrastructure space,  thus  playing a significant role in nation-building for over two decades,  both  in  urban  and  rural  India.  Srei’s businesses include Infrastructure  Equipment  Leasing  &  Finance,  Infrastructure  Project Finance,  Advisory  &  Development,  Insurance Broking, Venture Capital, Capital Market and Sahaj e -Village. Srei has a pan-India presence with a network  of  71  offices  and  has  also  replicated  its business model overseas  with  three  offices  in  Russia.  Srei is the first Indian infrastructure financing institution to get listed on the London Stock Exchange. Srei Equipment Finance Pvt. Ltd., a joint venture between Srei Infrastructure and BNP Paribas Lease Group, a wholly owned subsidiary of BNP Paribas, is a Srei Group company engaged in Infrastructure Equipment Leasing and Financing Business.

For further information, please contact:

Sumanta Pal
Sr. VP, Strategic Marketing
Srei Sahaj e-Village
Mobile: +91 9910340585
Email: sumanta.pal@sahaj.co.in

Braj Kishore
Vice President and Head
Corporate Communication and Brand Management
Srei Infrastructure Finance Limited
Phone: +91 33 3987 3211
Mobile: +91 98360 35599
E-mail: braj.kishore@srei.com

Debaditya Chaudhury / Nishant Kela                  
Blue Lotus PR
Mobile: 9831093508 / 9874189149
Email: debaditya@bluelotuspr.com

Background Note for the Editors:

1.   Under the Prime Minister Flagship National E Governance Plan, Srei-Sahaj e-Village Ltd, a subsidiary of Srei Infrastructure Finance Limited, has taken up the task of eliminating the undemocratic digital split between rural and urban India. It brings government, business and services to the rural India through an expanding network of Village Level Franchisee Partners i.e., Village Level Entrepreneurs.
2.   Today, Srei Sahaj in partnership with over 20,000 Village Level Entrepreneurs, is serving about 200 million rural citizens.  
3.   Sahaj is mandated to set up over 28,000 Common Service Centres in the states of Assam, Bihar, Orissa, Tamil Nadu, Uttar Pradesh and West Bengal.
4.   About 30 services are now available at Sahaj CSCs including digital photography, digital video-shoot, NREGA photograph, NREGA data collection, government form submission, information regarding electoral processes- addition and deletion in the electoral roll, data entry (LA and LR), DTP, ROR, Internet, death certificate, birth certificate, property tax payment, agricultural soil testing, agricultural diagnosis, e-Learning, electric bill collection (WBSEDCL), BSNL bill collection, mobile top ups, railway reservation, LIC premium collection, advertising, rural-job portal, examination results, etc.. There are many more services in the offing like e-Commerce, matrimonial services, distance education, postal service, IEC (Information, Education and Communication), and infotainment.
5.   Visit www.sahajcorporate.com  for more information.
End
Source:Braj Kishore
Email:***@srei.com
Industry:Services
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