An Alternative to Smoking

June 23, 2010 - PRLog -- (Pompano Beach, FL)  Here on The Balancing Act we’re exploring how technology has reached a whole new level-- by dramatically changing the way people smoke.  Even if you’re a NON-smoker, you’ll want to watch this special show because it also translates to-- NO second-hand smoke.  Make sure you tune in Monday, June 26th as The Balancing Act teams up with blu Cigs™-- airing at 7:00am (ET/PT) on Lifetime Television.  

The Balancing Act also welcomes special guest Jason Healy, president of blu Cigs™.  Healy explains, “They’re called ‘electronic cigarettes,’ or ‘e-cigs’ and they look and function very similarly to traditional cigarettes, but without the tar or thousands of other harmful additives and ingredients in tobacco products.  So they’re a smarter choice for the smoker, but also for the smoker’s loved ones, co-workers, and friends, since the second-hand smoke they emit is actually a harmless vapor that evaporates in seconds and leaves no residual odors.”  

Doug Campbell, Founder and Executive VP of Programming for The Balancing Act, says, “Having blu Cigs™ on ‘The Balancing Act’ has presented yet another great solution to women and their families, one that will have a real impact, and help them balance their lives. This is the essence of solutions-based programming, and we are proud that we could bring blu Cigs™ to our viewers.”

Healy talks to viewers on how their alternative smoking solution works.  Inside the “e-cig” a tiny atomizer heats up a liquid containing smoke flavoring and optional nicotine, so as the smoker inhales they get the same “feel” as a traditional cigarette, but can satisfy their cravings without disrupting others.  The liquid is available in nicotine levels ranging from zero to 16 milligrams, allowing the smoker to decide how much they desire, and flavors include classic tobacco, cherry, vanilla, coffee bean, and menthol.

If you’re a smoker or you know someone who is, check out www.blucigs.com. Balancing Act viewers can also enter the purchase code “BalancingAct” to receive $5 off a starter kit order.


About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) -- and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com.  

For the show’s newsletter go to www.thebalancingact.com/join.php. For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at www.o2mediainc.com.   For Public Relations, contact Steve Zucker at szucker@o2mediainc.com, (954) 691-1102.

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From the creators of the hour-long The Balancing Act show on Lifetime TV and Designing Spaces on WE, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.