Aarkstore Enterprise--Men's Grooming Products: A Global Analysis

June 28, 2010 - PRLog -- Men's Grooming Products: A Global Analysis

http://www.aarkstore.com/reports/Men-s-Grooming-Products-A-Global-Analysis-33996.html

Table of Contents :  

Chapter 1: Executive Summary
Market Definition

Men’s Grooming Sales Data Provided in Two Modes

Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009

Sales of Male-Specific Grooming Products at $19.7 Billion

Men’s Grooming Demand Withstands Recession Fairly Well

Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Global Men’s Grooming Market to Boost to $84.9 Billion by 2014

Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)

Male-Specific Products to Climb to $28.0 Billion

Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)

No Surprise - Shaving Items Dominate

Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)

U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men

Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)

Men Hold Up Over Half the Sky

Table 1-6: World Population, by Age and Gender, 2009

Billions of Men Striving to Be Middle-Class

The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys

Convenience and Functionality

Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand

Sex

Willingness to Spend on Branded Products

Universal Positionings

Use of the Wife’s/Girlfriend’s Beauty Products

Natural/Organic/Green/Fair Trade Concerns

Targeting Men of Developing Countries: The Plusses

Technology - Internet, Mobile, Tagging - Empowers Third World

Machismo Eroded by Connectivity

Individuals and Families vs. Clans and Tribes

Third World’s Doctors Drive Taxis in New York

Natural HBC Market Poised for International Expansion

Key Mergers and Acquisitions

P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World

China’s Men Are Largest of World’s Top 10 Grooming Markets

Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009


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