Engage Research Bolsters Team With Brand & Communications Specialist

June 28, 2010 - PRLog -- Independent consumer insight and market research specialist Engage Research, which works in the UK and across Europe with high profile brands across the drinks, FMCG and media sectors, has strengthened its team with the appointment of Alexa Arrowsmith as a director focusing on Branding and Communications research.

Alexa joins Engage from her role as a partner at Hall & Partners, where she provided senior level consulting on both quantitative and qualitative research projects along with driving innovations and new ways of working within the company.

Engage’s creation of the branding and communications role is a reflection of the increasingly complex nature of brand and communications research with multi-dimensional studies being required more and more to cover all the different brand elements and media within a campaign.

“We are consciously very flexible as a company so that whatever the size of the brand or the marketing budget, we can design cost effective research that is sensitive enough to give learnings about that brand in its world and in an appropriate context,” explains Lyndsay Peck, director of Engage Research.  

“Alexa’s experience, track record and enthusiasm in this area will enable us to bring a fresh approach to the increasingly complex world of brand and communications and design something truly valuable to a client’s business, even on the most modest budget. That means championing the consumer and simplifying research with techniques suitable for brands of any size. It’s important that clients see that the research will be designed around their thinking.”

Engage Research, which only employs senior, experienced practitioners to work on client briefs, can create studies that genuinely reflect a brand and its communications. If, for example, the ethical stance and behaviour of a brand is important then the research will cover this in detail but if it isn't an important factor precious time and funds will not be spent exploring it.

“I’m delighted to be joining Engage Research,” comments Alexa.  “I’ve been very keen to bring my skills in this sector to add value to and contribute to the future of a growing, vibrant company.  I am confident we will be able to take research into new challenging areas, including the opportunities presented by digital and mobile, mixing qualitative and quantitative with other techniques such as eye tracking where appropriate. We will provide genuine rigorous research without rigidit delivered by experienced and thought-provoking people. This will help our clients make great, brave but informed decisions.”

Engage Research offers a broad range of experience across brands, categories, markets & business issues using a wide range of research techniques in markets across the globe. The company has particular expertise in innovation, consumer & market strategy, pricing & conjoint research.

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Media Information:

Howard Robinson
07702 153537
E:  h.robinson@engage-research.com