XYIENCE Brings UFC Fighter Dan Hardy to Terrible Herbst in Las Vegas

June 28, 2010 - PRLog -- LAS VEGAS — XYIENCE, makers of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), gives UFC fans in Las Vegas a chance to meet UFC fighter Dan Hardy. The British UFC welterweight will sign autographs for fans at Terrible Herbst, 6176 S. Las Vegas Blvd in Las Vegas, on Saturday, July 3 from 1:00 p.m. to 3:00 p.m.  At the signing, fans will get the chance to sample all of the Xenergy flavors, including the newest flavor in the Xenergy Xtreme lineup – Orange Fuel.  The first 50 fans that purchase a 12-pack case of Xenergy will receive a XYIENCE t-shirt and water bottle for Hardy to sign.

Hardy has been fighting professionally since 2004.  He has held titles with Cage Warriors, including Light Welterweight and Welterweight World Champion. In 2008, Hardy signed with the UFC, and now has an overall mixed martial arts (MMA) record of 23-7-0. The fighter signed an endorsement deal with XYIENCE earlier this year and is a brand ambassador for XYIENCE.


“It’s not every day that UFC fans get the chance to meet fighters like Dan Hardy, let alone on this personal of a level.” says Jessica Lautman, XYIENCE’s senior marketing specialist, who heads up fighter relations. “With such a huge UFC following here in Las Vegas and Dan’s growing popularity, we’re sure there is going to be a great turnout and it will be an exciting day for both XYIENCE and for the store.”

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.