Quadrophenia On The Bella Petite Hour With Alex Mardikian

July 15, 2010 - PRLog -- Alex Mardikian, former Founder/CEO of Von Dutch Kustom Cycles, is the man behind the movement, having negotiated the largest lifestyle licensing deal in the history of rock & roll when the company secured rights to The Who merchandising.

The Who, of course, is simply one of the most successful and appreciated rock bands of all time.  In Association with the world’s largest concert promoter, Live Nation this “mammoth collaboration,” as Alex puts it, “opens up the doors to endless adaptations of music meets art, meets culture, meets commerce.”

Mardikian has joined forces with the legendary rockers Pete Townsend, Roger Daltrey and Live Nation to create and manufacture the next generation of lifestyle fashion, accessories, furniture, musical instruments, even motorscooters, to introduce a brand which evokes the undeniable cool of the 1960′s mod movement that The Who popularized.

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http://bellapetite.com/quadrophenia-on-the-bella-petite-hour.html

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