Property Marketer ThinkBDW Saves “Thousands of Pounds” With Postcode Anywhere Customer Profiling

July 20, 2010 - PRLog -- Worcester and London, 20 July 2010 – Property marketing agency ThinkBDW reports savings of “thousands of pounds” using an innovative customer profiling service from Postcode Anywhere to qualify sales leads and target marketing activities.

ThinkBDW – one of the largest marketing firms in the property industry – has used the service in the marketing of housing projects including the new development on the old Highbury football ground.

“We’ve used Postcode Anywhere for years for address auto-fill on websites. Right from the word go it saves us money, even if we’re just looking at the postage,” said ThinkBDW’s Internet Director, Chris Hughes. “Then we thought, while we’re getting the postcode, why not get the demographic information in the background?

“We’re one of the biggest advertisers in local newspapers around the country. Rather than randomly targeting 20 or 30 papers, demographic profiling tells us the type of paper people read. We found in some circumstances we were actually targeting the wrong area and the wrong people. Account managers even mapped out sales areas to visualise where buyers come from.

“The money saved can be pretty big. It stops us putting thousands of pounds into a campaign and getting nothing back. We use quite a lot of call centres to follow up on contacts through the website, and though we still contact everyone, using demographics to profile people can better qualify leads – and we can allot the time we send with each lead accordingly. The data is pretty spot-on.

“We also change the type of message we put out to different demographics through text messages and emails. Customers are impressed with the effect Customer Profiling has – they’re amazed we can get that kind of information. Our direct customers love it - even if it’s just because they can go into the MD’s board meeting and look amazing in front of their bosses!

“Having actual statistics and tangible evidence to guide marketing decisions is brilliant - I really can’t live without it.”

Postcode Anywhere’s sales and marketing director Phil Rothwell said: “In this age of austerity, you just can’t afford not to know which activity works and which doesn’t – or to say ‘I don’t know where the budget is going’. Fortunately, you can now also get the best return on every penny spent without breaking the bank.

“The pedestrian old postcode can represent a remarkably powerful tool for the modern marketer. Irrespective of size or resources, any organisation can use this kind of service to take their marketing to the next level. There is no better example of this than ThinkBDW.”

Customer Profiling from Postcode Anywhere uses CACI’s ACORN® (A Classification Of Residential Neighbourhoods) data. To find out more about the service, take a free trial – or find out what demographic category you’re in – please visit www.postcodeanywhere.com/customer-profiling.

ENDS

Media contact for Postcode Anywhere
Jim Williams – PR Executive, Postcode Anywhere
jim@postcodeanywhere.com
+44 (0) 1905 888 570

Press centre at: http://www.postcodeanywhere.co.uk/press-centre/
Press Pack download: http://www.postcodeanywhere.co.uk/assets/PDFs/press-pack-...

Notes to Editors:

About Postcode Anywhere

Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling. For more information about Postcode Anywhere, please visit www.postcodeanywhere.com.

Recent Awards and Recognition for Postcode Anywhere

•   Red Herring Top 100 Europe - 2010
•   Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
•   One of Europe's fastest-growing IT firms - Deloitte Technology Fast 500 EMEA 2008/9 & 2009/10
•   Dell Small Business Excellence Award (UK finalist) – 2009
•   Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
•   Orange Best Use of Technology (Midlands) - 2008 National Business Awards
•   Growth Business of the Year - Chamber Awards 2008
•   Small Business of the Year - Chamber Awards 2008
•   Customer Service Team of the Year (finalist) - National Customer Services Awards 2008

# # #

Postcode Anywhere is a UK-based company best known for its market-leading “what’s your postcode” technology. Its services include route optimisation, international addressing, data cleansing, business information services and lifestyle profiling.