Minnesota Based Company to Enter Online Retail Fashion Market

July 26, 2010 - PRLog -- Minnesota-Based Company to Enter Online Retail Fashion Market
ThatsWhatIWant.com is positioned to fill a major void in the women’s fashion industry -- fit-flattering, fashion-forward apparel for women sizes 12, 14 and 16
St. Michael, MN... “Great looks that truly fit women sizes 12, 14 and 16, the most common and most-commonly-sold-out sizes in America” is the premise of new clothing retailer, ThatsWhatIWant.com.
The St. Michael, MN-based company is led by founder and CEO, Gayle Burslie, and vice president of merchandising, Jules Rouse.  Both are veteran fashion designers/merchandisers from the Minneapolis area.
ThatsWhatIWant.com is positioned to fill a major void in the women’s fashion industry -- fit-flattering, fashion-forward apparel for women sizes 12, 14 and 16.
“The average U.S. woman is about 5’4” tall, weighs just under 165 lbs. and wears a size 14 dress size,” says Burslie, citing a recent study by the Centers for Disease Control (CDC).  “Yet the fashion industry is largely ignoring her.”
Burslie says ThatsWhatIWant.com will introduce its autumn collection in early September 2010 featuring upscale, casual apparel and accessories including denim, jackets, sweaters, and layering pieces, all designed to fit and flatter the size 12-16 figure.  
ThatsWhatIWant.com will also feature a one-a-kind, outfit-building tool that will allow shoppers to easily drag and drop products to fully explore wardrobe options.  
A preview of the shopping site is currently available online at www.thatswhatiwant.com.  There, visitors can learn more about the company and sign up to receive the official site launch and shopping invitation.
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ThatsWhatIWant.com is an online fashion retailer that designs and manufactures fashion forward clothing for the average sized women; sizes 12-14-16 the most common and most commonly sold out sizes in America.

thatswhatiwant.com