How to profit from ecosystems, business models and partnerships in the software industry.

Aug. 6, 2010 - PRLog -- Ralf Meyer the head of The TBK SAP® Competence Center in Walldorf, Germany has published the book titled “Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry”, which helps software companies to develop and implement successful IT ecosystem strategies.

The book is based on Ralf Meyer's broad and deep IT and SAP® ecosystem knowledge and the important insight that the success or failure of software companies is often determined by their ecosystem strategy. The book, which includes a preface by CEO of Software AG- Mr. Karl-Heinz Streibich, describes the mechanics of ecosystems and how to survive and generate revenue through ecosystems and software partnerships. Topics covered in this book include: Economic foundations, value chains and business models in the software industry, Ecosystems and the available partnering models in the software industry.

The book provides many answers on how software companies can profit from generating revenues through ecosystems and software partnerships and shows you how to prepare for success by developing the optimal partnering strategy. The book includes examples from software companies including Google, Microsoft and SAP as well as the Open Source community.

If you are working in the software industry, this book is a must have. You can order it via Amazon. More information can be found at http://www.synomic.com/index.php/book-profit-from-softwar...

Reader Quotes:

Thomas Koulopoulos:
Founder and CEO Delphi Group www.delphigroup.com and author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com
“The complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like trying to climb Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer have done a great job distilling and explaining in clear and direct terms essential principles, such as the software industry value chain, open source partnering and the many types of business models, and how all of these can be leveraged to help your business grow and thrive.  Sprinkled with relevant anecdotes and written with the insight of two industry veterans, this book is a must read for anyone trying to navigate the chaos of the software landscape!”

Franz Baljer:
President of the International Association for SAP Partners www.ia4sp.org and SAP alliance manager at T-Systems www.t-systems.com
“This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book”.

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TBK Consult is an international business development company with 100% focus on internationalization in the software industry.

As of August 1st, 2010 the company has offices in Denmark, Germany, Switzerland, Finland, UK, USA, France, Italy, Spain, The Netherlands, Israel, Sweden, Turkey, Singapore and India. Altogether 40 consultants are working out of 21 offices serving clients in the software industry.

All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.